여행형태와 자극감성추구에 따른 중국 내몽고 방문 관광객이 지각하는 스트레스 요인에 관한 연구
A Study of Stress Factors by Travel Typologies and Sensation Seeking among the Ecotourists while Travelling in Inner Mongolia
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The purpose of this study was to investigate the influence of travel typologies and sensation seeking on travel stress among ecotourists visiting Zhenglan, Inner Mongolia. In this study, travel typologies and sensation seeking were subjected to the independent variable, and travel stress was used as the dependant variable to measure the relationships. The data were analyzed using the PASW 18.0 software package. The factor analysis, reliability analysis, t-test, one-way ANOVA, and cluster analysis were applied to analyze the data. The result of this study indicates that there is a significant difference between travel typologies and the perception of travel stress. It also shows a significant difference on the perception of travel stress depending on sensation seeking. The study revealed that stress is not necessarily a negative consequence of an ecotourism experience, but also a motivating factor for travelers to partake in ecotourism.
Abstract
The purpose of this study was to investigate the influence of travel typologies and sensation seeking on travel stress among ecotourists visiting Zhenglan, Inner Mongolia. In this study, travel typologies and sensation seeking were subjected to the independent variable, and travel stress was used as the dependant variable to measure the relationships. The data were analyzed using the PASW 18.0 software package. The factor analysis, reliability analysis, t-test, one-way ANOVA, and cluster analysis were applied to analyze the data. The result of this study indicates that there is a significant difference between travel typologies and the perception of travel stress. It also shows a significant difference on the perception of travel stress depending on sensation seeking. The study revealed that stress is not necessarily a negative consequence of an ecotourism experience, but also a motivating factor for travelers to partake in ecotourism.
참고문헌 (55)
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