건강동기와 환경에 대한 관심이 유기농 식품 선택에 미치는 영향 연구
A Study of the Effect of Health Motivation and Environmental Concern on Choosing Organic Food
2
조회
0
다운로드
93
인용
0
참고문헌
키워드
초록
본 연구는 유기농식품의 구매에 영향을 미치는 요인을 크게 건강과 환경이라는 관점에서 살펴보았다. 소비자들은 식품선택에 있어서도 자신들의 심리적인 또는 생리적 특성에서 비롯된 욕구와 선호에 기반을 두어 음식을 선택하기 때문에, 건강과 환경에 대한 개인의 특성은 가치의 변화를 통하여 식품선택에 영향을 줄 수 있다. 본 연구는 건강동기와 환경에 대한 관심이라는 개인적인 특성이 식품선택의 중요성을 통하여 유기농식품의 태도와 구매행동에 영향을 미치는 과정을 탐구하였다. 구체적으로 본 연구는 개인적인 특성요인으로서 건강동기와 환경에 대한 관심, 건강식품 및 환경친화적으로 생산된 식품선택의 중요성, 유기농식품구매에 대한 태도와 구매행동 사이의 관계에 관한 인과관계 모델을 제시하였다. 연구결과, 건강지향적 행동을 하고자 하는 개인의 건강동기수준과 환경에 대한 관심정도가 높은 소비자일수록 식품을 선택할 때 건강에 도움이 되는 식품, 환경친화적으로 생산된 식품 선택을 중요시하는 것으로 나타났다. 더 나아가 건강식품과 환경친화적으로 생산된 식품 선택을 중요하게 고려하는 소비자는 유기농식품에 대하여 호의적인 태도를 가지고 있으며 평상시 식품을 구매할 때도 유기농 식품을 자주 선택하는 것으로 밝혀졌다.
Abstract
This study explored the antecedent variables of organic food choice from the health and environment related points of view. Consumers choose their food on the basis of psychological and physical need and preference, and according to Furst et al.(1996), personal factors such as psychological traits exert their effect on food choice through the negotiation of values by the individual. This study investigated the process that personalty traits related health and environment affect organic food choice behavior through food choice motives.Specifically, this study explored the relations between health motivation, environmental concern, healthy food choice motive, and eco-friendly produced food choice motive, attitude toward organic food, and purchase frequency of organic food by estimating structural equation model. The result shows that consumers who have the high level of health motivation and environmental concern seek healthy and eco-friendly produced food on typical day. Furthermore, they have positive attitude toward organic food and purchase organic food frequently.
참고문헌 (42)
- "부천지역 주부의 식문화와 전통발효식품 소비태도와의 관계", 37(11), pp.139~156 (1999)
- "친환경농산물에 대한 소비자 선호와 구매행태 분석", R500 (2005), 한국농촌경제연구원
- "전통음식에 대한 주부의 의식조사-대구중심-" (1986), 영남대학교 교육대학원 석사학위논문.
- "전남 일부 지역 대학생들의 식생활 행동 및 한국음식에 대한 의식조사", 12(3), pp.301~308 (1997)
- "소비자행동의 이해", pp.415~ (2001), 서울:법문사
- "유기농산물과 유기가공식품 현황", (9월호), pp.35~518 (2006)
- "친환경 유기농업 실천의 필요성", (9월호), pp.4~8 (2006)
- "거센 웰빙열풍, 쏟아지는 웰빙상품" (2004)
- "From Intention to Actions A Theory of Planned Behaviour Action Control from Cognition to Behavior", pp.11~39 (1985)
- "Attitudes,Personality,and Be- haviour. Buckingham" (1988), Open University Press.
- "The Theory of Planned Behavior. Organizational Behaviour and Human Decision Processes", 50, pp.179~211 (1991)
- "Structural Equation Modeling in Practice", pp.411~23 (1988)
- "Profile and Implications for Public Policy Journal of Macromarketing"
- "Personality Variables and Environmental Attitudes as Predictors of Ecologically Responsible Consumption Pattems", 17(august), pp.51~56 (1988)
- "Institu- tional Aspects of ‘Merit Goods’ Analysis", 41, pp.183~206 (1983)
- "Consumer Attitudes and Purchase intentions in Relation to Organic Food in Taiwan:Moderating Effects of Food-related personality Traits", 18, pp.1008~1021 (2007)
- "Consumer", Voter Behavior in the Passage of the Michigan Container Law Journal of Marketing, 198119-32., ~
- "Food- related Personality Traits, Food Choice Motives and Food Intake: Mediator and Moderator Relationships", 16, pp.714~726 (2005)
- "The Role of Perceived Consumer Effectiveness in Motivating En- vironmentally Conscious Behaviors Journal of Public Policy and Marketing", pp.102~117 (1991)
- "Do We Know What We Need to Know? Objective and Sub- jective Knowledge Effects on Pro-Ecological Behaviors", 30, pp.43~52 (1994)
- "Consumer Behavior(8th ed.)" (1995), Forth Worth: The Dryden Press
- "Evaluating Structural Equation Models with Uno- bservable Variables and Measurement Error", 18, pp.39~50 (1981)
- "A Conceptual Model of the Process", 26(3), pp.247~265 (1996)
- "The Importance of Belief and Purchase Criteria in the Choice of Eco-labled Food Product", 21, pp.405~410 (2001)
- "Ethical Values and Motives Driving Organic Food Choice", 5(Sep.-Oct.), pp.420~430 (2006)
- "Measurement of Ethical Food Choice Motives", 34, pp.55~59 (2000)
- "Attitude toward Organic Food among Swedish Consumer", 103, pp.209~226 (2001)
- "Choice of Organic Foods is Related to Perceived Consequences for Human Health and to Environmentally Friendly Behaviour", 40, pp.109~117 (2003)
- "Why Organic Food in Germany is a Merit Good", 28, pp.459~469 (2003)
- "The European market for Organic products : Growth and Development" (1999), Stuttgart
- "The Effect of Environmental Concern on Environmentally Friendly Consumer Behavior : An Exploratory Study", 40, pp.37~48 (1997)
- "A Model of Consumers' Preventive Health Behaviors:The Role of Health Motivation and Health Ability", 20(2), pp.208~228 (1993)
- "The 3M Model of Motivation and Personality : Theory an Empirical Applications to Consumer Behavior", pp.127~129 (2000), Boston: Kluwer Academic Publishers
- "Development of a Scale to Measure the Trait of Food Neophobia in Humans", 19(2), pp.105~120 (1992)
- "The University of North Carolina Press.", pp.145~156 (1974)
- "Health-related Determinants of Organic Food Consumption in the Netherlands", 9, pp.119~133 (1998)
- "The Link between Green Purchasing Decisions and Measures of Environmental Consciousness", 30(5), pp.35~55 (1996)
- "An Examination of Eco- logically Concerned Consumers and Their Intention to Purchase Ecologically Pac- kaged Products Journal of Public Policy & Marketing", pp.77~101 (1991)
- "Development of a Measure of the Motives underlying the Selection of Food Choice Questionnaire", 25, pp.267~284 (1995)
- "The Demand for Organically Grown Produce", pp.21~25 (1994)
- "Environmental Concern in Consumer Evaluation of Food Quality", 8, pp.19~26
- "Environmental Concern in Consumer Evaluation of Food Quality", 8, pp.19~26 (1997)