친환경 용기 화장품에 대한 소비자 인식과 구매행동에 관한 연구

Abstract

Modern consumers have a sense that what they consume represents their values. At the same time, concerns about the environment have grown as a new epidemic called coronavirus broke out around the world in 2020. Changes in environmentally conscious consumer culture have led to increased interest in cosmetics as well as in the remaining containers after using cosmetics. Governments and companies in each country are expanding their research on eco-friendly container cosmetics. The study used 420 copies as final analysis data for adults in their 20s and 40s and older through general perceptions of cosmetics, awareness and purchasing behavior of cosmetics containers, requests for cosmetics made of eco-friendly containers, and demographic characteristics. The results of the study are as follows. After looking into the awareness and purchase intention of eco-friendly containers among adults in the study, they were highly aware of the need for eco-friendly containers and responded that the types of cosmetics should be diversified. Environmentally friendly containers were preferred to be discarded. However, as consumers value previous experiences when purchasing cosmetics, it suggests that the development of eco-friendly container cosmetics should be promoted so that they can be released variously on the market and more consumers can experience them.