Exploring Chinese International Students’ Usage Intention of Generative Artificial Intelligence in South Korea
0
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
This study examines the factors influencing Chinese international students in South Korea to use generative artificial intelligence (AI), applying the Technology Acceptance Model (TAM). A quantitative survey was conducted among students from various universities. The findings reveal that contextual awareness and interaction significantly enhance perceived usefulness and perceived ease of use. Personalization positively affects ease of use but shows no significant effect on usefulness. Both perceived usefulness and perceived ease of use strongly influence students’ intention to use generative AI. These results highlight the importance of improving contextual awareness and interactive features in AI tools to promote adoption among Chinese international students. The study contributes to cross-cultural research on AI acceptance and provides practical insights for educational institutions and technology developers.
Abstract
This study examines the factors influencing Chinese international students in South Korea to use generative artificial intelligence (AI), applying the Technology Acceptance Model (TAM). A quantitative survey was conducted among students from various universities. The findings reveal that contextual awareness and interaction significantly enhance perceived usefulness and perceived ease of use. Personalization positively affects ease of use but shows no significant effect on usefulness. Both perceived usefulness and perceived ease of use strongly influence students’ intention to use generative AI. These results highlight the importance of improving contextual awareness and interactive features in AI tools to promote adoption among Chinese international students. The study contributes to cross-cultural research on AI acceptance and provides practical insights for educational institutions and technology developers.