영화 포스터 텍스트 연구 - 헤드라인을 중심으로 -
The Study on Film Poster Text
0
조회
0
다운로드
8
인용
0
참고문헌
키워드
초록
A advertising copy was classified into one of text that has the persuasive function, thus an in-depth analysis was performed on its superficial and pragmatic characteristics. The purpose of this study is to inductively examine the film poster copy, which is sub-kind in advertising text, from the text-linguistic aspect. A film poster is the printing advertisement, which is basically manufactured in order to advertise a film, and has characteristic peculiar to a film poster other than characteristic in the generally printing advertisement, thereby deserving to examine its typological characteristics. For this, general characteristics in the advertising text will be considered first. The characteristics in text of a film poster will be analyzed. And then, the structure in a film poster will be analyzed. Its linguistic characteristics will be analyzed by having data as headlines in film posters reaching up to May from January in 2008.
Abstract
A advertising copy was classified into one of text that has the persuasive function, thus an in-depth analysis was performed on its superficial and pragmatic characteristics. The purpose of this study is to inductively examine the film poster copy, which is sub-kind in advertising text, from the text-linguistic aspect. A film poster is the printing advertisement, which is basically manufactured in order to advertise a film, and has characteristic peculiar to a film poster other than characteristic in the generally printing advertisement, thereby deserving to examine its typological characteristics. For this, general characteristics in the advertising text will be considered first. The characteristics in text of a film poster will be analyzed. And then, the structure in a film poster will be analyzed. Its linguistic characteristics will be analyzed by having data as headlines in film posters reaching up to May from January in 2008.
참고문헌 (17)
- 김병희, "광고카피창작론:기본원리 편" (2007), 나남출판
- 김양훈, "광고텍스트에 대한 텍스트분석", 독어교육, 25, pp.7~198 (2002), 한국독어독문학교육학회
- 김영순, "광고 텍스트 읽기의 즐거움" (2004), 연극과인간
- 김혜숙, "광고문의 문장종결형에 나타난 언어 표현 행위", 동국어문론집, 8, pp.84~102 (1999)
- 신연호, "대중매체의 특성과 그 역할에 관한 연구", 석사, pp.1998
- 심재상, "장르별 영화 포스터에 나타난 광고 크리에이티브의 표현 실태에 관한 연구", 석사, pp.2002
- 안인경, "모호성의 미학과 번역", 독어교육, 22, pp.463~482 (2001)
- 오장근, "광고와 언어학", 독일어문학, 12, pp.355~385 (2000)
- 오장근, "광고언어의 호소적 기능에 대한 텍스트언어학적인 연구", 독일언어문학연구회 2003년 봄 정기학술대회 (2003)
- Janggeun Oh, "텍스트 화용론적 광고읽기*- 광고카피와 비주얼 성분의 의미작용을 통한 광고텍스트 분석을 중심으로 -", 언어과학연구, 27, pp.223~246 (2003), 언어과학회
- 이성구, "광고크리에이티브론" (1999), 나남출판
- 이재원, "광고언어를 위한 소고", 인문과학연구, 10, pp.87~107 (2006)
- 임헌혁, "영화 포스터의 타이포그라피의 특성 연구", 디자인 연구, 10(1), pp.69~76 (2007)
- 정희자, "담화와 문법" (1999), 한신문화사
- 조희문, "영화 포스터의 어제와 오늘", 영화, 통권 : 82, pp.52~53 (1983)
- "네이버"[URL]
- "한국영상자료원"[URL]