“그녀의 경제[她经济]” 개념에 대한 비판적 고찰 - 중국 청년 여성들의 소비 경향을 상징하는 몇 개의 신조어 분석을 중심으로

Abstract

Consumption can be seen as an economic practice primarily selected by individual desires and motivations. However, it is undeniable that characteristic consumption in a particular class results from a complex social influence relationship. From this point of view, the so-called "She-economy" concept is a recent neologism with rich internal implications. This paper's critical mind fundamentally started from the concept category of "She-economy." They mention "She-economy" and talk about the rise of consumption of "the women." Then, who are 'the women,' and how can we define them? Can the type of consumption that 'the women' have can be explained only as a choice as a new subject? Although many previous studies describe 'the women' with various indicators and figures, this paper considers whether a specific group called 'the women' exists. This paper focuses on the concepts of Internet neologisms such as "Self-satisfied Consumption[悅己消費]", "Exquisite Poverty[精致穷]," and "Leftover Women[剩女]" that are frequently mentioned in "She-economy." Through the analysis of these women, this paper critically analyzed how the social perspective identified these women, furthermore, how they were objectified in the order of the consumer capitalist system and reproduced as a consumer group again.