이미지 연상어의 유형과 평가에 대한 연구 - 한중일 3국의 대학생을 중심으로 -

Abstract

This research could get a sense of the characteristics as below through the image-associated terms of Korea, China & Japan, pattern and evaluation. [1] There exist concurrently positive elements and negative elements in image-associated terms commenting on their own people by Koreans and the Japanese respectively. In contrast, the Chinese's image-associated terms over their own people are absolutely positive. Accordingly, the Chinese have a different point of view of their own people from other countrymen, which makes us get a sense of their Sino-centrism inherent in their image-associated terms. [2] The three countries -Korea, China and Japan- are all referring to their own people mostly in view of the pattern of national traits and individual propensity; on the other hand, as for their counterpart, there appears a tendency to be broken into two, or national traits & individual propensity, and physical patterns, such as social structure and historical backgrounds, etc. [3] Korea and Japan are showing too much concentration on a certain pattern while China is showing a even distribution to several patterns instead of being concentrated to a certain pattern. [4] Korea, China and Japan were found to have a positive image of the Japanese on the whole while showing a lot of negative images of the Chinese except their own Chinese people. In addition, there appeared a difference from country to country in their image of the Korean; Koreans were found to have a positive image of their own Korean people; the Japanese were found to have a neutral image of the Koreans, and Chinese people to have a negative image of the Koreans.