이미지 연상어의 유형과 가치관에 대한 연구－한중일 3국의 대학생을 중심으로－

Abstract

This research analyzed the pattern & evaluation of image associates of Korea, China and Japan from various angles. The analysis results are as follows:(1)Almost all the people of the three countries-Korea, China and Japan- were found to have likability for their own country[men] and the evaluation of their country was found to be high in the order of China, Japan, and Korea. In addition, their likability for foreign countries[people] was found to be lower than for their own country[men] in the order of Japan, Korea, and China. (2)As regards the image associates of their own country[men], the pattern of personality, and words & action were found to be dominant, and there appeared many patterns of image associates widely about foreign countries[people]. In short, as regards their own country[men], they tend to comment on essential elements within society whereas as regards foreign countries[people], there existed a lot of comments on seeming[physical] image such as social system & historical background, and social symbol, etc. (3)As regards Japan[the Japanese], both the Korean and Chinese have a lot of comments on personality and words & action, and their related contents also coincide with each other. On the contrary, in case of the Korean and Chinese, there existed a lot of differences between the foreigner-commented image associates and their own country fellowmen-commented image associates. This might mean that the Korean and Chinese tend to judge foreign countries[people] by their own standard together with knowledge of that society, and openness & closure of that society.