중국 광고언어의 수사학적 분석을 통한 중국어교육 활성화 연구

Abstract

Advertising is one of the communication tools that reflects the social and cultural phenomenon of the time. The use of various expression techniques in advertising languages provides consumers with information on advertising targets, while rhetorical techniques are introduced to effectively purchase or persuade them in a short time. This not only allows us to understand the cultural and social trends of the language, but also allows us to expect linguistic educational effects. Therefore, this study analyzed the expressive characteristics of Chinese public advertisements from a rhetorical perspective and examined the educational value and educational activation effect of Chinese language learning. In summary, the following is as follows: Chapter 2 looked at the concepts of advertising language and Chinese rhetoric. The fundamental goal of rhetoric is 'how to express well' or 'how to persuade the target', and for this reason, we found that rhetoric can be widely applied in advertising. In Chapter 3, the rhetorical methods used in the modern Chinese advertising language were divided into formal and semantic methods, and the appropriate advertising language was analyzed through examples. In Chapter 4, as a Chinese education material, the Chinese advertising language is divided into language education aspects that can be used for Chinese learning and Chinese education aspects, and the effects that can be expected by using them are revealed. Chinese advertising language has the characteristics of providing information as it naturally reflects the social and cultural phenomenon of China.