TV 광고를 활용한 중국어교육 방안
A teaching method using TV commercials in Chinese Language Education
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We have checked about how to use TV commercials for Chinese education. We focused that TV commercials can be used in various way, and we defined the target is one of students in middle school or high school. As Chinese is getting more remarkable than before, all schools started to choose Chinese as second foreign language. What kind of teaching method is good for students who want to learn Chinese? At the same time, what makes them understand the Chinese culture easily? This answer was TV commercials. For this purpose, in this study, we want to introduce a method that can improve the effectiveness of teaching Chinese language with television commercials. So, in this study, We focus on the effective and practical way of TV commercials as a proper teaching material for the Chinese language class. To this end, we have studied thoroughly how to properly choose and how to use TV commercials in Chinese language class. We believe this study will be utilized in Chinese education someday. And a variety of educational research should be done by a lot of people including ourselves.
Abstract
We have checked about how to use TV commercials for Chinese education. We focused that TV commercials can be used in various way, and we defined the target is one of students in middle school or high school. As Chinese is getting more remarkable than before, all schools started to choose Chinese as second foreign language. What kind of teaching method is good for students who want to learn Chinese? At the same time, what makes them understand the Chinese culture easily? This answer was TV commercials. For this purpose, in this study, we want to introduce a method that can improve the effectiveness of teaching Chinese language with television commercials. So, in this study, We focus on the effective and practical way of TV commercials as a proper teaching material for the Chinese language class. To this end, we have studied thoroughly how to properly choose and how to use TV commercials in Chinese language class. We believe this study will be utilized in Chinese education someday. And a variety of educational research should be done by a lot of people including ourselves.
참고문헌 (14)
- 길호동, "중국 광고산업 분석", 월간 광고정보 , 2007.4, ~ (2004)
- 남유선, "독일어 광고 문구를 이용한 독일어 수업 모형", 독일언어문학, 15 (2001), 독일언어문학연구회
- 문회선, "중국 광고언어에 대한 수사학적 고찰과 교육적 활용에 관한연구", ~ (2001)
- 박덕준, "중국어 끊어 읽기 교육에 관한 모색", 중국언어연구, 10 (2001)
- 서영옥, "광고에 관한 개념적 고찰" (1987), 경우논집
- 신현아, "중국 잡지광고문안의 수사학적 분석 및 그 교육적 활용방안연구", 석사, pp.2006
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- 유재은, ""고등학교 중국어교육에서의 TV광고 활용 방안에 관한 연구"", 석사, pp.2003
- 이명희, ""멀티미디어를 활용한 영어 읽기 학습"", 석사, pp.2005
- 이희복 외, "광고활용 교육과 창의력" (2008), 한울아카데미
- 장덕구, "거대 중국과의 대화", 삼성경제연구, ~ (2005)
- "중국광고협회", 현대광고, ~ (2004)
- 진혜영, ""불어교육에 있어서의 광고 활용 방안에 관한 연구"", 석사, pp.2002
- 최조현, ""중국 TV광고를 활용한 중국어 교육연구"", 석사