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소셜네트워크서비스에 관한 대학생의 사용의도 탐색 연구: 대학 강의에서의 활용을 중심으로

A Study on College Students’ intention to utilize Social Network Service: Focusing on the Use of College Courses

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주제분류교육학

초록

본 연구는 대학수업에서 활용되는 SNS 대한 혁신의지, 애착동기, 주관적 규범, 습관 등이 대학생들의 사용의도에 미치는 영향을 파악하기 위해 수행되었다. 이를 위해 본 연구에서는 일반대학 수업에서 수행되는 SNS에 대한 대학생들의 사용의도를 설명하는 종합적인 모형을 구안하였다. 또한 본 연구에서는 SNS의 교육적인 활용과 관련된 선행연구들로부터, 혁신의지, 애착동기, 주관적 규범, 습관 등을 외부변인, 지각된 즐거움, 태도를 매개변인, 그리고 사용의도를 종속변인으로 설정하고 이들 간의 관계를 탐색하였다. 이를 위해 본 연구에서는 구조화된 설문지를 도구로 사용하였으며 대학에서 SNS를 활용하는 278명의 학생들로부터 자료를 수집하였다. 연구 결과, 혁신의지와 애착동기는 대학에서 이루어지는 SNS 활용에 대한 지각된 즐거움과 사용자 태도에 정적인 영향을 미치는 것으로 나타났다. 또한 지각된 즐거움은 사용자 태도에 의미 있는 영향을 주고 있었다. 이 같은 연구결과를 토대로 대학 수업에서의 SNS의 교육적 활용에 관한 이론적, 실천적 시사점을 제시하였다.

Abstract

The purpose of this study is to identify the impact of personal innovativeness, attachment motivation, subjective norm, and habit on students’ intention to use SNSs in university. To examine this, this study proposes a model to predict the students’ intention to continue using SNS for learning in university. In this study, perceived usefulness, personal innovativeness, attachment motivation, subjective norm, and habit were considered exogenous variables; while perceived enjoyment, and attitude were considered as the moderating variables; and the intention to using SNSs for learning were considered as the dependent variable. Data from 278 undergraduate students were collected using structured questionnaires. Analytical results indicate that personal innovativeness, and attachment motivation positively affect perceived enjoyment and user attitude towards SNS usage in university. Perceived enjoyment is positively related to user attitude. This study produced additional practical implications.

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