남성의 피부특성과 화장품 사용 행동의 관련성

Abstract

Having a good appearance in modern society is becoming a big issue in regards to relationships. People now, more than ever, are realizing that your appearance is important in dealing with those around you. This trend of thinking is not just seen in women, but is an increasing concern among men as well. Korean men’ s interest in skin care and cosmetic products has been on the rise, as well as the global market for male cosmetics. This research will show how men’s knowledge of their skin characteristics, and men’s level of cognition for cosmetic products, effect the purchase and use of skin care and cosmetic products. Also, this paper was proposed in order to help develop the future mens cosmetic market by examining the habits of their cosmetic purchases. In this survey 336 participant from 20s to 40s living in Daejeon, Chung-nam were responded. The data was analyzed with SPSS 18. In order to this analyze data, Descriptive statistic analysis, Cross analysis, Correlation analysis, and Reliability analysis was used. In accordance with the analysis of using behaviors of cosmetics by men, men with oily skin were the most frequent user of cosmetic and the most frequent trouble was dryness. Men started to use cosmetics from middle school and high school. The most consideration fact of purchasing cosmetics was product's effectiveness. and they investigated product's information from friends. As the fact the men use the skin and cleanser regardless of age, incomes, skin type and they want to buy the functional cosmetic in all age, income, skin type, men's cosmetic market would definitely increase, expand by function and effect as well.