10대~50대 현대 남성의 피부관리행동이 화장품 구매행동과 메이크업 인식에 미치는 영향

Abstract

This research identified the effect of skin care behavior on cosmetic purchasing behavior and makeup awareness among 365 modern men from teenagers to fifties who are familiar with mobile, and found out the following results: First of all, it was found that the use of basic cosmetics and the effect of professional skin care on makeup recognition had a statistically significant impact on receptive and practical use. Secondly, it showed that the effects of professional skin care on cosmetic purchasing behavior are statistically significant in terms of display type, brand preference type, and planned purchasing type, The effects of the use of basic cosmetics in skin care behavior and the effect of cosmetic distribution due date on cosmetic purchasing behavior are statistically significant influence on planned purchasing behavior. Third, it indicated that the effects of “show-off” and “planning-off” in cosmetics purchasing activities on makeup awareness are significant in receptive and practical use. Modern men in their teens and fifties, who take care of their skin using basic cosmetics products, purchased cosmetic products in a planned manner. Moreover, they showed positive recognition about makeups, and then more likely to show off brand-name of the cosmetics products.