피부미용에 대한 남자대학생의 인식에 관한 연구

Abstract

This research made a result as like down below by investigating a real concrete way of using beauty machines in beauty salons to prepare a countermeasure for the increasing social demands of men's beauty salons. A result of the research about a role of the male beauty artists. We asked a question to 227 male college students who live in Seoul and Kyungi area. The research investigated a relation of a beauty artists and the measuring student's body defects when they want to take a beauty service. 227 students mostly think their stomach has the most beauty defects, and to make it better, they said that exercising is the bets way, and followed by a control of a diet, and the others. Also, male asked that the best way to diet is to exercise, when female said a control of a diet is the best. And the 25 percents of respondents asked they would be interested in visiting beauty salons and go through the beauty therapy. The others said the reason of not visiting beauty salon is expensive cost, shame to exposure their body to female aesthetician, and lastly absence of male aesthetician. As you see the result above, if the rate of male aesthetician increases, as not like the circumstance now that the number of female aesthetician is obviously numerous than male aesthetician, respondents said that they might feel more good about visiting a beauty salon. Respondents also said that male aesthetician would be better than female aesthetician. By the result above, male college students have few experience because of beauty salons images like expensive place for women. The beauty market will be expanded if the beauty salons become cheaper and comfortable for male. Especially, to removing an image as like a place for female, they should employ more male aesthetician. So, this research suggest that the increase of the male aesthetician would bring a beauty market a new development.