남성 대학생의 피부 관리 행동이 화장품 구매행동에 미치는 영향
Effect of Male College Students’ Skin Care Behavior on Cosmetics Purchase
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초록
This study investigated the influencing relationship between men’s practice and knowledge obtained about skin, cosmetic products, etc. and their cosmetics purchase behavior in order to examine the importance between each variable. For this study, the questionnaires of 550 male college students were utilized in the final analysis. This study found as follows; Four skin care behaviors were identified and descriptive statistics by subfactor found lifestyle behavior (M=3.40), eating habitual behavior (M=2.74), preference related behavior (M=2.70), and self skin care behavior (M=2.63), in order. Three factors were identified in cosmetic product purchase behaviors and descriptive statistics by subfactor found purchase attribute (M=3.03), purchase route (M=2.71) and purchase information (M=2.51) in order. As a result, skin care behavior was found to have a significant positive (+) correlation with the subfactors of cosmetics purchase behavior – purchase route, purchase information and purchase attribute – as well (p<0.001). Men’s skin care behaviors and cosmetics purchase behaviors increase each year, and the two are closely related. In this situation, if cosmetics sales moves beyond just simple product selling but proactive information provision and if education is provided to give information on self skin care behavior and necessity for care, proper care and purchase behaviors will be encouraged while facilitating divers influence in industries.
Abstract
This study investigated the influencing relationship between men’s practice and knowledge obtained about skin, cosmetic products, etc. and their cosmetics purchase behavior in order to examine the importance between each variable. For this study, the questionnaires of 550 male college students were utilized in the final analysis. This study found as follows; Four skin care behaviors were identified and descriptive statistics by subfactor found lifestyle behavior (M=3.40), eating habitual behavior (M=2.74), preference related behavior (M=2.70), and self skin care behavior (M=2.63), in order. Three factors were identified in cosmetic product purchase behaviors and descriptive statistics by subfactor found purchase attribute (M=3.03), purchase route (M=2.71) and purchase information (M=2.51) in order. As a result, skin care behavior was found to have a significant positive (+) correlation with the subfactors of cosmetics purchase behavior – purchase route, purchase information and purchase attribute – as well (p<0.001). Men’s skin care behaviors and cosmetics purchase behaviors increase each year, and the two are closely related. In this situation, if cosmetics sales moves beyond just simple product selling but proactive information provision and if education is provided to give information on self skin care behavior and necessity for care, proper care and purchase behaviors will be encouraged while facilitating divers influence in industries.
참고문헌 (16)
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