거래비용 특성이 모바일 상거래의 지속적인 이용의도에 영향을 미치는 요인과 구매경험의 차이분석

키워드

참고문헌 (56)

1. 곽기영, "인터넷 구매결정과정에서의 관여도의 조절효과에 관한 연구", Asia Pacific Journal of Information Systems, 18(2), pp.15~40 (2008), 한국경영정보학회
2. 김영국, "거래비용경제학의 적용(TCE)에 의한 인터넷 여행상품 구매의도 분석:구매고객과 잠재고객의 모형비교를 중심으로", 관광학연구, 32(1), pp.251~282 (2008), 한국관광학회
3. 김효근, "전자상거래에서 디지털제품과 물리적제품의 소비자채택에 대한 실증연구: 거래비용이론(Transaction cost model)관점에서", 한국마케팅저널, 3(4), pp.1~15 (2001), 한국마케팅학회
4. 박승배, "개인의 온라인 게임 수용에서 혁신성의 조절효과에 대한 비교연구- 쾌락적 정보시스템의 관점에서 -", 한국마케팅저널, 9(4), pp.179~212 (2008), 한국마케팅학회
5. 박철, "소비자의 온라인 구매경험에 따른 전자상거래신뢰형성 요인에 관한 연구", Information Systems Review, 5(1), pp.81~95 (2003), 한국경영정보학회
6. 유 무선 통신서비스 가입자 현황, "방송통신위원회", ~ (2010)
7. 안혜린, "거래비용관점으로 본 모바일뱅킹 서비스 활성화 방안 연구", 석사, pp.2005
8. 유철우, "무리행동과 지각된 유용성이 이러닝 컨텐츠 구매의도에 미치는 영향: 구매경험에 의한 비교분석", Asia Pacific Journal of Information Systems, 18(4), pp.105~130 (2008), 한국경영정보학회
9. 이동만, "전자상거래에 있어서 거래비용을 고려한 구매결정", 경영학연구, 31(6), pp.1729~1746 (2002), 한국경영학회
10. 이용기, "인터넷과 모바일 뱅킹의 채널선호에 대한 비교 분석 : 거래비용이론관점에서", e-비즈니스연구, 9(2), pp.25~46 (2008), 국제e-비즈니스학회
11. 이태민, "모바일 인터넷의 상호작용성 구성요인이 서비스 충성도에 미치는 영향에 관한 연구", e-비즈니스연구, 7(2), pp.25~53 (2006), 국제e-비즈니스학회
12. 임성택, "거래비용분석(Transaction Cost Analysis)관점에서 채널애호도 선행변수에 관한 연구 :온라인 여행상품을 중심으로", 관광학연구, 30(5), pp.319~338 (2006), 한국관광학회
13. 한국인터넷진흥원, "2009 한국인터넷백서" (2009)
14. 황용식, "기업의 연구개발 아웃소싱의 결정요인에 관한 실증 연구", 경영연구, 25(1), pp.159~193 (2010), 한국산업경영학회
15. Ahuja, M. K., "Moving Beyond Intentions and Toward the Theory of Trying: Effects of Work Environment and Gender on Post-Adoption Information Technology Use", MIS Quarterly, 29(3), pp.427~459 (2005)
16. Bhattacherjee, A., "An Empirical Analysis of the Antecedents of Electronic Commerce Service Continuance", Decision Support Systems, 32(2), pp.201~214 (2001)
17. Chang, H. H., "The Impact of Customer Interface Quality,Satisfaction and Switching Costs on e-Loyalty:Internet Experience as a Moderator,' Computers in Human", Computers in Human Behavior, 24(6), pp.2927~2944 (2008)
18. Cheon, M. J., "Theoretical Perspectives on the Outsourcing of Information Systems", Journal of Information Technology, 10(4), pp.209~219 (1995)
19. Chin, W. W., "The Partial Least Squares Approach to Structural Equation Modeling. in: Modern Methods for Business Research", pp.295~366 (1998), Lawrence Erlbaum Associates
20. Chin, W. W., "A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effect: Results from a Monte Carlo Simulation Study and Voice Mail Emotion", Adoption Study, 1996, 21~41
21. Chiou, J. S., "The Effects of Satisfaction, Opportunism, and Asset Specificity on Consumers' Loyalty Intention Toward Internet Portal Sites", International Journal of Service Industry Management, 17(1), pp.7~22 (2006)
22. Cooke, A. D., "Marketing the Unfamiliar: The Role of Context and Item-Specific Information in Electronic Agent Recommendation", Journal of Marketing Research, 39(4), pp.488~497 (2002)
23. Cyr, D., "Design Aesthetics Leading to M-loyalty in Mobile Commerce", Information & Management, 43(8), pp.950~963 (2006)
24. Degeratu, A., "Consumer Choice Behavior in Online and Traditional Supermarkets: The Effects of Brand Name, Price and Other Search Attributes", International Journal of Research in Marketing, 17(1), pp.55~78 (2000)
25. Devaraj, S., "Antecedents of B2C Channel Satisfaction and Preference: Validating E-Commerce Metrics", Information Systems Research, 13(3), pp.316~333 (2002)
26. Fornell, C., "Evaluating Structural Equation Models with Unobservable Variables and Measurement Error", Journal of Marketing Research, 18(1), pp.39~50 (1981)
27. Ganesan, S., "Determinants of Long-Term Orientation in Buyer-Seller Relationships", Journal of Marketing, 58(2), pp.1~19 (1994)
28. Geyskens, I., "Economic and Social Satisfaction: Measurement and Relevance to Marketing Channel Relationships", Journal of Retailing, 76(1), pp.11~32 (2000)
29. Gummerus, J., "Customer Loyalty to Content-based Websites: The Case of an Online Health-care Service", Journal of Service Marketing, 18(2), pp.175~186 (2004)
30. Gupta, S., "The Moderating Effect of Transaction Experience on the Decision Calculus in On-Line Repurchase", International Journal of Electronic Commerce, 12(1), pp.127~158 (2007)
31. Hsu, C. L., "Adoption of the Mobile Internet: An Empirical Study of Multimedia Message Service(MMS)", Omega, 35(6), pp.715~726 (2007)
32. Keil, M., "A Cross-cultural Study on Escalation of Commitment Behavior in Software Projects", MIS Quarterly, 24(2), pp.299~325 (2000)
33. Kim, H. W., "Value-based Adoption of Mobile Internet: An Empirical Investigation", Decision Support Systems, 43(1), pp.111~126 (2007)
34. Kim, J. Y., "The Role of Etail Quality, e-Satisfaction and e-Trust in Online Loyalty Development Process", Journal of Retailing and Consumer Services, 16(4), pp.239~247 (2009)
35. Liang, T. P., "An Empirical Study on Consumer Acceptance of Products in Electronic Markets: A Transaction Cost Model", Decision Support Systems, 24(1), pp.29~43 (1998)
36. Lin, H. H., "An Examination of the Determinants of Customer Loyalty in Mobile Commerce Contexts,' Information &", Information & Management, 43(3), pp.271~282 (2006)
37. Lynch, J. G., "Wine Online: Search Cost and Competition on Price Quality and Distribution", Marketing Science, 19(1), pp.83~103 (2000)
38. Mahatanankoon, P., "The Effects of Personality Traits and Optimum Stimulation Level on Text-Messaging Activities and M-commerce Intention", International Journal of Electronic Commerce, 12(1), pp.7~30 (2007)
39. Pavlou, P. A., "Building Effective Online Marketplaces with Institution-Based Trust", Information Systems Research, 15(1), pp.37~59 (2004)
40. Pavlou, P. A., "Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model", International Journal of Electronic Commerce, 7(3), pp.69~103 (2003)
41. Ping, R. A., "Unexplored Antecedents of Exiting in a Marketing Channel", Journal of Retailing, 72(2), pp.218~241 (1999)
42. Shervani, T. A., "The Moderating Influence of Firm Market Power on the Transaction Cost Economics Model: An Empirical Test in a Forward Channel Integration Context", Strategic Management Journal, 28(6), pp.635~652 (2007)
43. Shi, Z. Z., "Exploring the Impacts of Interdependent Relationships on IOS Use: The Roles of Governance Mechanisms", Journal of Computer Information Systems, 50(3), pp.50~62 (2010)
44. Siau, K., "Mobile Commerce: Promises, Challenges, and Research Agenda", Journal of Database Marketing, 12(3), pp.4~13 (2001)
45. Son, J. Y., "Consumer Adoption of Net-Enabled Informediaries: Theoretical Explanations and an Empirical Test", Journal of the Association for Information Systems, 7(7), pp.473~508 (2006)
46. Steinfield, C., "Community Level Socio-Economic Impacts of Electronic Commerce", Journal of Computer-Mediated Communication, 5(2) (1999)
47. Teo, T. S. H., "Online Buying Behavior: A Transaction Cost Economics Perspective", Omega, 33(5), pp.451~465 (2005)
48. Teo, T. S. H., "Understanding Online Shopping Behavior Using a Transaction Cost Economics Approach", International Journal Marketing and Advertising, 1(1), pp.62~84 (2004)
49. Venkatesh, V., "User Acceptance of Information Technology: Toward a Unified View", MIS Quarterly, 27(3), pp.425~478 (2003)
50. Wang, Y. S, "The Conceptualization and Measurement of M-commerce User Satisfaction", Computers in Human Behavior, 23(1), pp.381~398 (2007)
51. Williamson, O. E., "Markets and Hierarchies: Analysis is and Antitrust Implications" (1975), Free Press
52. Williamson, O. E., "Transaction Cost Economics: The Governance of Contractual Relations", Journal of Law Economics, 22(2), pp.233~261 (1979)
53. Williamson, O. E., "Economic Institutions of Capitalism" (1985), Free Press
54. Wu, J. H., "What Drives Mobile Commerce? An Empirical Evaluation of the Revised Technology Acceptance Model", Information & Management, 42(5), pp.719~729 (2005)
55. Yang, K. C. C., "Exploring Factors Affecting the Adoption of Mobile Commerce in Singapore", Telematics and Informatics, 22(3), pp.257~277 (2005)
56. Yi, M. Y., "Developing and Validating an Observational Learning Model of Computer Software Training and Skill Acquisition", Information Systems Research, 14(2), pp.146~169 (2003)

관련 논문AI추천