모바일 상거래의 성공요인 선정 및 평가에 대한 연구
A Study on the selection and estimate of the Mobile Commerce's Success Factor
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초록
상거래 활동은 정보기술 발전으로 일반상거래에서 전자상거래 형태로 진행되었으며, 현재는 이동 중에도 상거래 활동을 할 수 있는 모바일 상거래 형태로 발전한다. 모바일 상거래는 일부 전자상거래의 특성을 갖지만, 차별되는 특성도 있다. 기존의 모바일 상거래 특성을 분석한 연구는 지역적, 분야별에 따른 특정 관점에 집중한다. 본 논문은 사용자측면, 개발자 측면 사업자 측면을 바탕으로 기능적 측면과 기술적 측면 그리고 시장적 측면등 다양한 측면과 특성을 고려하여 모바일 상거래의 성공요소를 추출하여 분석하였다. 추출된 요소는 관련자들의 주관적 특성을 객관적으로 평가하고자 계층분석방법(AHP)을 사용하였다. 본 논문에서 식별된 시스템 품질의 신뢰, 컨텐츠 품질의 이해 용이성 등의 분석결과는 현재에도 적용되고 있는 모바일 상거래 성공요인 중 하나이다.
Abstract
The Electronic Commerce with development was advanced information technique in transaction from at the election, and now it is sharply evolving into Mobile Commerce capable of Electronic Commerce while the user moves. Mobile Commerce has some feature in Electronic Commerce, but has the different feature. analyzed the feature of Mobile Commerce were carried out, but those were processed according to its location and field only and special of view. This study sought the new characteristic which is different from the existing Electronic Commerce, and took account of the successful factor for Mobile Commerce which includes the position in a user, a developer and an operator. In addition, AHP (Analytic Hierarchy Process) was used in order to evaluate the extract factor applied to each related to through more objective methods. The analysis results identified in this study such as the quality trust and the accessibility to understanding for an content quality might be the one of the chief elements of success in Mobile Commerce which applies at the present.
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