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사회적 비교성향이 지식 공유 행위에 미치는 영향 - 상사와의 교환관계와 동료 도움이 갖는 상반된 조절효과를 중심으로 -

The Impact of Social Comparison Orientation on Knowledge Sharing Behavior - The Contrasting Moderating Effects of LMXSC and Coworker Support -

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주제분류경영학

초록

본 연구는 자원보존이론과 사회적 비교이론을 기반으로 개인의 사회적 비교성향이 지식 공유 행위에 어떠한 영향을 미치는지를 검토하는 한편, 상사-구성원 관계의 사회적 비교(LMXSC) 수준과 동료 도움의 정도가 개인의 사회적 비교성향이 지식 공유에 미치는 효과를 어떻게 상이하게 조절하는지를 살펴보았다. 본 연구에서는 개인의 사회적 비교성향이 지식 공유 행위를 감소시킬 것이라고 예측하였으며, 상사-구성원 관계의 사회적 비교가 낮을 때 이러한 사회적 비교성향이 지식 공유 행위에 미치는 부(-)의 효과가 보다 강화될 것이라고 보았다. 이와는 반대로, 동료 도움의 경우 동료 도움이 높다고 인식할 경우 사회적 비교성향이 지식 공유 행위에 미치는 부(-)의 효과가 보다 강화될 것이라고 가설화하였다. 이러한 가설들을 검증하기 위해 다양한 산업군의 조직에서 근무하는 155명의 상사-직원 설문을 통해 분석한 결과, 예측과 같이 사회적 비교성향은 지식 공유 행위를 감소시키는 것으로 나타났다. 또한 상사-구성원 교환 사회적 비교에 대한 인식이 낮을 때 사회적 비교성향이 지식 공유에 미치는 부(-)의 효과가 강화되었으며, 반대로 동료 도움의 경우 동료 도움에 대한 인식이 높을 때 사회적 비교성향이 지식 공유에 미치는 부(-)의 효과가 강화되었다. 이러한 연구결과를 바탕으로 결론에서는 지식경영 관점에서의 시사점과 연구의 한계점 및 향후 연구방향을 논의하였다.

Abstract

Drawing on Conservation of Resources Theory(COR) and Social Comparison Theory(SCT), this study investigates how organizational members' social comparison orientations influence knowledge sharing behaviors. In addition, this study examines how the level of leader-member exchange social comparison(LMXSC) and coworker support moderate the relationship between social comparison orientation and knowledge sharing behavior. This study predicts social comparison orientation will negatively affect knowledge sharing behavior. Moreover, this study hypothesizes the negative relationship between social comparison orientation and knowledge sharing behavior will be more strengthened when the level of LMXSC is low compared to the level of LMXSC is high. In contrast, this study predicts the negative relationship between social comparison orientation and knowledge sharing behavior will be more strengthened when the level of coworker support is high compared to the level of coworker support is low. Empirical results showed that social comparison orientation will negatively affect knowledge sharing behavior and LMXSC and coworker support differently moderated this negative relationship between social comparison orientation and knowledge sharing behavior. The study findings were discussed along with managerial and theoretical implications and recommendations for future research and applications.

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