호텔웨딩컨벤션의 혼잡지각이 감정반응과 행동의도에미치는 영향
Impact of perceived crowding of hotel wedding convention on emotion feelings and behavior intention
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This research intends to examine the impact of perceived crowding of hotel wedding convention on emotion feelings and behavior intention. The research result is as follows. First, as a result of conducting factor analysis about crowding based on preceding studies, it was divided into two parts, human crowding and spatial crowding. The levels of perceived human and spatial crowding were relatively high,which results from an expectation to be crowded by the emotions and understanding in a specific situation. Second, when it comes to the impact of perceived crowding on emotion feelings, positive emotion feelings caused not by choice but by others were high in human perceived crowding considering Koreans' sentiment, while spatial perceived crowding caused negative emotion feelings. This result shows that creating crowding but pleasant atmosphere is significant. Third, positive response on the impact of emotion feelings on behavior intention gave significant impact on customer satisfaction, while it did not have influence on the intention to recommendation. It shows that choice is made dependent on who the Hotel Wedding Convention chooses as targets, suggesting that it is not applicable to the effect of intention to recommend. We analyzed the collected data using SPSS manual statistics program and AMOS.
Abstract
This research intends to examine the impact of perceived crowding of hotel wedding convention on emotion feelings and behavior intention. The research result is as follows. First, as a result of conducting factor analysis about crowding based on preceding studies, it was divided into two parts, human crowding and spatial crowding. The levels of perceived human and spatial crowding were relatively high,which results from an expectation to be crowded by the emotions and understanding in a specific situation. Second, when it comes to the impact of perceived crowding on emotion feelings, positive emotion feelings caused not by choice but by others were high in human perceived crowding considering Koreans' sentiment, while spatial perceived crowding caused negative emotion feelings. This result shows that creating crowding but pleasant atmosphere is significant. Third, positive response on the impact of emotion feelings on behavior intention gave significant impact on customer satisfaction, while it did not have influence on the intention to recommendation. It shows that choice is made dependent on who the Hotel Wedding Convention chooses as targets, suggesting that it is not applicable to the effect of intention to recommend. We analyzed the collected data using SPSS manual statistics program and AMOS.
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