RAISAT 영향 및 대응방안에 관한 국내·외 관광산업 이해당사자 간 인식 비교연구
A Comparative Study on the Perception of RAISAT Impact and Countermeasures among Domestic and Foreign Tourism Industry Stakeholder
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Like any other sector, tourism industry in domestic and overseas too is facing big challenges and providing a more automated service system to guests. This paper is trying to compare the perceptions of RAISAT's impact and measures among stakeholder in the tourism industry at domestic and abroad. This survey was conducted over a three-month period from September to November in 2017, targeting about 870 domestic and foreign tourism industry stakeholder. The main results of the analysis are as follows; First, Regarding the influence of RAISAT of stakeholder in the domestic and foreign tourism industry, 'the possibility of replacing simple business(jobs)'was ranked first with an average of 3.85 and also showed significant differences among stakeholder. Second, As for measures for RAISAT by stakeholder, 'expert training'was ranked first with an average of 3.98, and 'managers'perception change'was second with 3.93. This also showed significant differences among stakeholder. Lastly, As a result of analyzing the difference in perception on the impact of RAISAT between domestic hotel workers and overseas hotel guests, it was confirmed that there were significant differences in 'need to take preemptive action'and 'improvement of management efficiency'. Consequently, this study provides important contributions to the fields of domestic tourism industry.
Abstract
Like any other sector, tourism industry in domestic and overseas too is facing big challenges and providing a more automated service system to guests. This paper is trying to compare the perceptions of RAISAT's impact and measures among stakeholder in the tourism industry at domestic and abroad. This survey was conducted over a three-month period from September to November in 2017, targeting about 870 domestic and foreign tourism industry stakeholder. The main results of the analysis are as follows; First, Regarding the influence of RAISAT of stakeholder in the domestic and foreign tourism industry, 'the possibility of replacing simple business(jobs)'was ranked first with an average of 3.85 and also showed significant differences among stakeholder. Second, As for measures for RAISAT by stakeholder, 'expert training'was ranked first with an average of 3.98, and 'managers'perception change'was second with 3.93. This also showed significant differences among stakeholder. Lastly, As a result of analyzing the difference in perception on the impact of RAISAT between domestic hotel workers and overseas hotel guests, it was confirmed that there were significant differences in 'need to take preemptive action'and 'improvement of management efficiency'. Consequently, this study provides important contributions to the fields of domestic tourism industry.
참고문헌 (45)
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