의료관광 컨벤션 참가동기가 만족과 충성도에 미치는 영향- 2017 부산 국제 의료관광 컨벤션 참가자를 중심으로
The Effects of Motivation for Medical Tourism Convention on Satisfaction and Loyalty -Focusing on Participants of Busan International Medical Tourism Convention in 2017-
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초록
The purpose of this study is to investigate the effect of convention motivation on satisfaction and the effect of satisfaction on revisit intention, word of mouth and recommendation intention for participants of 2017 International Medical Tourism Convention held in Busan. In order to accomplish the purpose of this study, we surveyed participants of International Medical Tourism Convention held from September 1 to 2, 2017 in BEXCO, Busan, and used a total of 158 questionnaires for analysis. The results of factor analysis showed that the motivation for participation in medical tourism convention was divided into four factors: friendship, expert knowledge acquisition, daily escape, and local inquiry. Satisfaction and loyalty were classified into single dimension. As a result of the hypothesis test, it was analyzed that daily escape, expert knowledge acquisition, friendship, local inquiry had a significant effect on satisfaction. Satisfaction with convention participation was found to have a significant effect on loyalty.
Abstract
The purpose of this study is to investigate the effect of convention motivation on satisfaction and the effect of satisfaction on revisit intention, word of mouth and recommendation intention for participants of 2017 International Medical Tourism Convention held in Busan. In order to accomplish the purpose of this study, we surveyed participants of International Medical Tourism Convention held from September 1 to 2, 2017 in BEXCO, Busan, and used a total of 158 questionnaires for analysis. The results of factor analysis showed that the motivation for participation in medical tourism convention was divided into four factors: friendship, expert knowledge acquisition, daily escape, and local inquiry. Satisfaction and loyalty were classified into single dimension. As a result of the hypothesis test, it was analyzed that daily escape, expert knowledge acquisition, friendship, local inquiry had a significant effect on satisfaction. Satisfaction with convention participation was found to have a significant effect on loyalty.
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