맛집에 대한 호기심과 소비성향이 음식관광 참여의도에 미치는 영향
The Effect of Curiosity of MATJIB and Consumption Propensity on Participation Intention in Food Tourism
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초록
The purpose of this study is to investigate how tourists' curiosity about MATJIB and their consumption propensity affect their intention to participate in food tourism. This study was conducted on 300 tourists who had visited a restaurant and had gone on a domestic tour. The survey was conducted for about 2 weeks and was analyzed using SPSS. The results of this study are as follows. First, tourists' curiosity about restaurants was divided into two dimensions: curiosity through advertisements and curiosity through word of mouth. Second, the consumption propensity of tourists was divided into five dimensions: economic propensity, fashion-seeking propensity, hedonistic consumption propensity, conspicuous consumption propensity, and planned consumption propensity. Third, it was found that curiosity about MATJIB had a significant effect on the intention to participate in food tourism. Lastly, the consumption propensity of tourists was found to have a significant effect on the intention to participate in food tourism. The theoretical and managerial implications of these results were examined.
Abstract
The purpose of this study is to investigate how tourists' curiosity about MATJIB and their consumption propensity affect their intention to participate in food tourism. This study was conducted on 300 tourists who had visited a restaurant and had gone on a domestic tour. The survey was conducted for about 2 weeks and was analyzed using SPSS. The results of this study are as follows. First, tourists' curiosity about restaurants was divided into two dimensions: curiosity through advertisements and curiosity through word of mouth. Second, the consumption propensity of tourists was divided into five dimensions: economic propensity, fashion-seeking propensity, hedonistic consumption propensity, conspicuous consumption propensity, and planned consumption propensity. Third, it was found that curiosity about MATJIB had a significant effect on the intention to participate in food tourism. Lastly, the consumption propensity of tourists was found to have a significant effect on the intention to participate in food tourism. The theoretical and managerial implications of these results were examined.
참고문헌 (33)
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