음식관광 동기가 음식관광 태도 및 음식관광 만족도에 미치는 영향
The Effects of Food Tourism Motivation in Food Tourism Attitude, Food Tourism Satisfaction and Behavioral Intention
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초록
The purpose of this study is to understand the influence of food tourism motivation on food tourism attitude, food tourism satisfaction and behavioral intention. The hypothesized relationships in the model were simultaneously tested using structural equation model(SEM). The sample for the survey was collected from 216 samples obtained from empirical research. This study reviewed the reliability and fitness of the research model. The SEM resulted that the food experience, trend leading, learning knowledge had a positive significant influence on food tourism attitude. Also food tourism attitude ha a positive significant influence on satisfaction, behavioral intention. And food tourism satisfaction had a positive significant influence on behavioral intention. Limitations and future research directions are also discussed.
Abstract
The purpose of this study is to understand the influence of food tourism motivation on food tourism attitude, food tourism satisfaction and behavioral intention. The hypothesized relationships in the model were simultaneously tested using structural equation model(SEM). The sample for the survey was collected from 216 samples obtained from empirical research. This study reviewed the reliability and fitness of the research model. The SEM resulted that the food experience, trend leading, learning knowledge had a positive significant influence on food tourism attitude. Also food tourism attitude ha a positive significant influence on satisfaction, behavioral intention. And food tourism satisfaction had a positive significant influence on behavioral intention. Limitations and future research directions are also discussed.
참고문헌 (50)
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