소셜 빅데이터를 활용한 웰니스관광 경험요인도출
Extraction the Experience Dimension of Wellness Tourism by using Social Big Dat
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Despite this upsurge of wellness tourism, less research attention has been devoted to exploring the experience and perceptions of wellness tourists toward the wide range of services available to them at wellness tourist sites. The purpose of this study is to derive the experience dimensions of wellness tourists based on wellness tourists’ experience data on social media sites. The study collected social text data with search keyword ‘wellness tourism’ and wellness tourists’ experiences from Naver and Daum. To categorize the wellness tourists’ experience dimensions, LDA topic modeling technique was used. Total number of 7,413 text data about wellness tourism were collected and analyzed. As findings, 7 wellness tourism factors were derived based on LDA topic modeling method: “wellness event experience, healing/meditation program experience, cost-effective health care services, medical tourism and spa facilities, parking convenience and accommodations, nature treatment and scenery, experience of Korean tea culture” Based on findings, the practical and theoretical implication were discussed.
Abstract
Despite this upsurge of wellness tourism, less research attention has been devoted to exploring the experience and perceptions of wellness tourists toward the wide range of services available to them at wellness tourist sites. The purpose of this study is to derive the experience dimensions of wellness tourists based on wellness tourists’ experience data on social media sites. The study collected social text data with search keyword ‘wellness tourism’ and wellness tourists’ experiences from Naver and Daum. To categorize the wellness tourists’ experience dimensions, LDA topic modeling technique was used. Total number of 7,413 text data about wellness tourism were collected and analyzed. As findings, 7 wellness tourism factors were derived based on LDA topic modeling method: “wellness event experience, healing/meditation program experience, cost-effective health care services, medical tourism and spa facilities, parking convenience and accommodations, nature treatment and scenery, experience of Korean tea culture” Based on findings, the practical and theoretical implication were discussed.
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