웰니스관광 방문객의 체험활동 유형이 만족에 미치는 영향
The Effect of Wellness Tourism Visitor’s Experience Types on Satisfaction
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In this study, We tried to find out the effect of Wellness Tourism Visitor’s Experience Types on Satisfaction. Three types of experiences were considered: Rural culture experience type, Recuperation pursuit experience type and Natural ecological experience type. The study targeted individuals who had previously participated in wellness tourism and examined how their type of experiential activity influenced their satisfaction. As a result of research, it was found that Natural ecological experience has a significant effect on Experience Satisfaction(Rural culture experience and Recuperation pursuit experience had no significant effect), Recuperation pursuit experience and Natural ecological experience has a significant effects on Leisure Satisfaction(Rural culture experience had no significant effect). The purpose of this study is find out the effect of Wellness Tourism Visitor’s Experience Types on Satisfaction and to propose a plan for Wellness Tourism destination to have differentiated, competitive and to become a destination that can be visited continuously.
Abstract
In this study, We tried to find out the effect of Wellness Tourism Visitor’s Experience Types on Satisfaction. Three types of experiences were considered: Rural culture experience type, Recuperation pursuit experience type and Natural ecological experience type. The study targeted individuals who had previously participated in wellness tourism and examined how their type of experiential activity influenced their satisfaction. As a result of research, it was found that Natural ecological experience has a significant effect on Experience Satisfaction(Rural culture experience and Recuperation pursuit experience had no significant effect), Recuperation pursuit experience and Natural ecological experience has a significant effects on Leisure Satisfaction(Rural culture experience had no significant effect). The purpose of this study is find out the effect of Wellness Tourism Visitor’s Experience Types on Satisfaction and to propose a plan for Wellness Tourism destination to have differentiated, competitive and to become a destination that can be visited continuously.