템플스테이 경험의 본질적 구조 도출 - 참가자 리뷰에 대한 토픽모델링(LDA) 분석을 중심으로 -

Abstract

This study explores the meaning and essence of temple stay participants' experiences by analyzing online reviews, offering practical implications for the Buddhist Culture Foundation. Unlike previous studies relying on quantitative methods and predefined variables, this research applies Latent Dirichlet Allocation (LDA) topic modeling to derive key factors from actual visitor reviews. The analysis identified four main experiential themes: memorable programs, self-reflection and enlightenment, expectations of new relationships, and healing experiences offering relaxation. These findings confirm that temple stays provide psychological stability, self-reflection, and emotional healing for participants. The study highlights the alignment between program content and visitor expectations, emphasizing the need for proactive marketing and the development of family-friendly programs. Additionally, it calls for improvements in the current system for collecting and utilizing visitor feedback. The study concludes with suggestions for future research.