한국의 대브라질 공공외교의 현황과 과제

Abstract

The main purpose of this study was to provide policy implications by reviewing the current status of Korean cultural diplomacy in Brazil analyzing the results of a survey. Currently, government agencies such as the Korean Embassy in Brazil, the Korean Cultural Center, and Sejong Institute are the main actors in Korea's cultural diplomacy, and the role of private organizations such as the Korean community in Brazil and the KoreaBrazil Society is also prominent. As a result of the survey analysis, seven policy suggestions were derived as follows. First, a series of activities are needed to provide the Brazilian public with correct political, economic, and social information about Korea through diversification in the field of public diplomacy. Second, Korea's attractiveness to the political, economic, and social system should be actively promoted. Third, it is required to establish a comprehensive cultural diplomacy strategy that encompasses not only KPop but also more diverse modern and traditional cultural genres. Fourth, 'Diaspora Public Diplomacy' should be promoted by utilizing Korea's overseas diaspora assets. Fifth, based on a partnership between the government and companies, it is necessary to develop corporate public diplomacy in Brazil that can promote various corporate social responsibility (CSR) activities. Sixth, it is necessary to provide the Brazilian public with contents related to development cooperation activities, the willingness to solve the Korean Peninsula problem peacefully, and the contribution of Korean companies to Brazil. Finally, the development of digital public diplomacy in Brazil is also required.