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공급자의 협업역량이 신제품 개발 프로젝트 성과와 구매자 만족에 미치는 영향에 대한 실증적 연구

An Empirical Study on the Effect of Supplier Collaborative Capability on New Product Development Project Performance and Buyer Satisfaction

허대식|황선일
한국로지스틱스학회 (Korea Logistics Society)|2017.12|로지스틱스연구 (Korean Journal of Logistics)|제25권 제4호|pp. 133-153|DOI 10.15735/kls.2017.25.4.009

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참고문헌

키워드

신제품 개발New product development공급자 협업역량Supplier collaborative capability
주제분류경영학

초록

빠르게 변화하는 기술의 발달은 제품의 수명주기를 단축시키는 결과를 가져오게 되었다. 이와 같은 현상은 신제품 개발시 구매자와 공급자가 함께 공동으로 제품을 개발하는 중요성이 점차 증대하는 하나의 원인으로 작용하였다. 이와 더불어 성공적인 신제품 개발을 위한 조직의 역량에 대한 기존의 연구들도 활발하게 진행되었다. 그러나 기존의 연구들은 구매자의 관점에서 다루어진 구조적 지식과 공급자 선정의 중요성 등을 강조한 논문들이 대부분이며, 공급자의 관점에서 분석한 논문은 매우 제한적이다. 하지만, 신제품 개발 환경이 점차 공급자에 대한 의존도가 커지는 것을 고려할 때에 공급자의 관점에서 필요한 조직 역량에 대한 연구는 필요하다고 판단된다. 본 연구는 이와 같은 선행 연구의 부족한 부분을 보완하기 위하여 공급자 측면에서의 성공적인 신제품 개발 역량에 초점을 맞추어 실시하였다. 지식기반이론과 여러 선행연구들을 바탕으로 공급자의 협업역량은 신제품 개발 프로젝트 성과와 구매자 만족도에 긍정적인 영향을 미치고, 신제품 개발 프로젝트 성과는 구매자 만족도에 긍정적인 영향을 미칠 것으로 가설을 수립하였다. 이와 같은 가설을 검증하기 위하여 신제품 공동개발이 활발하게 발생하는 자동차, 전기, 국방산업에서 수집한 설문자료를 바탕으로 구조방정식 모형을 이용하여 분석하였다. 연구결과 공급자의 협업역량이 높을수록 신제품 개발 프로젝트 성과가 좋아지는 것으로 나타났다. 그리고 공급자의 협업역량이 높을수록 구매자의 만족도가 증가하는 것으로 밝혀졌다. 이러한 결과는 기존 연구에서 강조하였던 공급자의 기술역량과 함께 관계역량에도 많은 관심을 기울여야 하는 것을 의미한다.

Abstract

The development of rapidly changing technologies has resulted in shorter product life cycles. This phenomenon is one of the reasons that the purchaser and the supplier jointly develop the product together in the development of the new product. In addition, previous studies on the organization's ability to develop successful new products have been actively conducted. However, most of the previous studies emphasize the importance of structural knowledge and supplier selection in the buyer's viewpoint, and the papers analyzed from the supplier's perspective are very limited. However, considering the increasing reliance on suppliers for the new product development environment, it is necessary to study the organizational competence required from the supplier's point of view. This study focuses on successful new product development capabilities in terms of suppliers in order to complement the shortcomings of these previous studies. Based on the knowledge-based theory and several previous studies, it was hypothesized that the collaborative capabilities of suppliers have a positive effect on the performance of new product development projects and buyer satisfaction, and that the performance of new product development projects has a positive effect on buyer satisfaction. To verify this hypothesis, structural equation modeling was used to analyze the questionnaires collected from automobile, electricity, and military industries where new product development is actively occurring. The results show that the higher the supplier 's collaborative capability, the better the performance of the new product development project. The higher the supplier 's ability to collaborate, the higher the satisfaction of buyer. This result implies that we need to pay much attention to the competence of the supplier as well as the competence of the supplier, which has been emphasized in the previous studies.

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