상업활동촉진지구(BIDs)의 도입을 통한 도시형 관광특구활성화 방안 연구

Abstract

The purpose of this paper is to suggest ways of revitalizing Special Tourist District(STD) in urban setting by introducing Business Improvement Districts(BIDs) that has been proved effective in U.K. and U.S.A.. BID is a special district to promote business activities in urban area and formulated by the partnership between business holders and local government. The analysis of institutions regarding BID and examples gives several guidelines how to improve STD in urban setting. Firstly small areas such as block or street within STD need to be designated as Tourism Improvement Districts(TIDs). The growth of TIDs would be momentum for the growth of whole STD. Secondly, the major body to implement TIDs policy needs to be private sector organized mainly from community people. By doing this community interests are well reflected and community's commitments are enhanced. Thirdly, the role of public sector is to develop indirect flexible measures rather than standardized direct measures such as finance, administration and tax. Those supporting measures need to fit the circumstance of each district. Fourthly, the fund to support the project needs to be raised by private sector. The role of public sector is to facilitate the funding by the support of collecting and accounting and monitoring.