소매업체와 공급업체 간 관계에서 거래특유투자와 협업적 공동노력 간 관계: 신뢰의 조절효과

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참고문헌 (72)

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4. 머니투데이, "3개 홈쇼핑 조건부 재승인, 비리 얽힌 롯데 기간 5년->3년", 4월 30일자, ~ (2015)
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6. 성민, "프랜차이즈 가맹점의 의견표현과 갈등에 대한 가맹본사의 관계파괴요인의 영향: 거래특유투자의 조절효과를 중심으로", 마케팅논집(Journal of Marketing Studies), 23(1), pp.183~199 (2015), 한국전략마케팅학회
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