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여성 벤처기업가의 자아효능감과 네트워킹이 기업성과에 미치는 영향

The Effects of Woman Entrepreneur Self-Efficacy and Networking on the Performance of Venture Business

박경임|정대용
한국상업경영학회 (The Korean Academy of Business Management)|2010.02|상업경영연구 (Korean Journal of Business & Management)|제24권 제1호|pp. 235-252

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키워드

self-efficacy자아효능감기업성과네트워킹networking여성벤처기업가woman entrepreneurbusiness Performance
주제분류경영학

초록

최근 여성 기업가의 경우에는 남성과 다르게 네트워킹 활동에서도 사회적 성별(gender)의 차이가 있다는 선진연구가 규명되고 있다. 본 연구에서는 여성 기업가의 자아효능감과 사회적 자본인 기업가의 개인적 비공식 네트워크가 기업성과에 어떠한 영향을 미치는지에 관해 살펴보았다. 본 연구를 위해 국내 여성벤처기업가를 대상으로 101부를 분석에 이용하였다. 연구결과는, 첫째, 기업가의 인지적 특성인 자아효능감은 공식적․비공시적 네트워크와 기업성과에 유의한 영향을 미치는 것으로 밝혀졌다. 둘째, 비공식적 네트워크는 기업성과에 대하여 유의한 영향을 미치는데 반해, 공식적 네트워크는 기업성과에 유의한 영향을 미치지 않는 것으로 나타났다. 셋째, 여성 기업가의 경우 비공식적 네트워크가 공식적 네트워크에 비해 벤처기업 성과에 영향을 미친다는 것이 실증되었다. 이런 결과는, 여성 벤처기업가의 경우 비공식적 네트워크의 중요성을 감안하여 차별적인 네트워크 전략을 수립하여 경쟁력을 제고할 수 있음을 부각시킨 점이 연구의 실무적 시사점으로 볼 수 있다.

Abstract

The current study proves that in case of the current female enterpriser is affected by their gender role in networking activity unlike to the male enterpriser. This study is aim to explore how the female enterpriser's self-efficacy and personal informal network resources which is social capital affect on business performance. For research method, 101 domestic female venture enterprisers are participated in the survey. First, the study found that the enterpriser's self-efficacy which is cognitive feature of the enterpriser influences on formalㆍinformal network and business performance. Second, informal network affects on business performance. On the other hand, formal network does not affect business performance. Third, in case of the female enterpriser, informal network more significantly influences on business performance than formal network. As these results showed, the female enterpriser needs to be aware of importance of informal network in order to establish practical strategy. These results prove that this study focused on establishing differential strategy in order to build competitive power since the female enterpriser is most likely to consider that informal network is important.

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