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환경 동태성이 혁신행동에 미치는 영향: 양면성 혁신 인식수준의 매개효과를 중심으로

The Effect of Environmental Dynamism on Innovation Behavior: Focusing Moderating Role of Perception Level For Ambidexterity Innovation

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초록

Therefore, in nowadays corporation environment with high environmental dynamism, exploration innovation and exploitation innovation are through to be important factors for sustainable growth by securing competitive dominance. For the hotel corporations to pursue persistent competitive predominance, it must accompany innovation behavior; in the perspective of service industry centered perspective, innovation behavior will provide new value to customer and define process of interaction. The research result of empirical analysis can be summarized as the following. First, environmental dynamism showed positive influence on Innovation Behavior. Second, environmental dynamism showed positive influence on the level of perception of ambidexterity innovation. Third, environmental dynamism has on Innovation Behavior showed mediation by the level of perception of ambidexterity innovation. This study is significant as it provided theoretical proof and practical implications for the development of innovation behavior that can interact with customers based on efficient management of human resources through the study on ambidexterity innovation that hasn’t been performed in hotel companies.

Abstract

Therefore, in nowadays corporation environment with high environmental dynamism, exploration innovation and exploitation innovation are through to be important factors for sustainable growth by securing competitive dominance. For the hotel corporations to pursue persistent competitive predominance, it must accompany innovation behavior; in the perspective of service industry centered perspective, innovation behavior will provide new value to customer and define process of interaction. The research result of empirical analysis can be summarized as the following. First, environmental dynamism showed positive influence on Innovation Behavior. Second, environmental dynamism showed positive influence on the level of perception of ambidexterity innovation. Third, environmental dynamism has on Innovation Behavior showed mediation by the level of perception of ambidexterity innovation. This study is significant as it provided theoretical proof and practical implications for the development of innovation behavior that can interact with customers based on efficient management of human resources through the study on ambidexterity innovation that hasn’t been performed in hotel companies.

참고문헌 (66)

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