Introduction: Fashion and smart virtual reality
2
조회
0
다운로드
1
인용
0
참고문헌
키워드
초록
This special issue of the Journal of Global Fashion Marketing, “Fashion and SmartVirtual Reality”, focused on aspects of innovative business solutions for strategicfashion marketing. The articles represent the broad range of research being conducted by global researchers focusing on fashion retail technology. Importantly, the articlesprovide insights to enable practitioners and academic researchers to build acomprehensive framework for strategic technology conversion for effective marketingcommunications, visual merchandising and smart virtual retailing in the fashionmarket.
Abstract
This special issue of the Journal of Global Fashion Marketing, “Fashion and SmartVirtual Reality”, focused on aspects of innovative business solutions for strategicfashion marketing. The articles represent the broad range of research being conducted by global researchers focusing on fashion retail technology. Importantly, the articlesprovide insights to enable practitioners and academic researchers to build acomprehensive framework for strategic technology conversion for effective marketingcommunications, visual merchandising and smart virtual retailing in the fashionmarket.
참고문헌 (3)
- 김은영, "Perceived QR code technological attributes in the smart shopping context", Journal of Global Fashion Marketing, 5(4), pp.297~307 (2014), 한국마케팅과학회[DOI]
- Sanjukta Pookulangara, "Intent to purchase from3-D virtual environments: An exploratory study", Journal of Global Fashion Marketing, 5(4), pp.269~282 (2014), 한국마케팅과학회[DOI]
- Gallayanee Yaoyuneyong, "Factors impacting the efficacy of augmented reality virtual dressing room technology as a tool for online visual merchandising", Journal of Global Fashion Marketing, 5(4), pp.283~296 (2014), 한국마케팅과학회[DOI]