Fashion and the metaverse: Implications for consumers and firms
2
조회
0
다운로드
1
인용
0
참고문헌
키워드
초록
The metaverse is transforming the fashion industry, offering novel consumer experiences and inventive prospects for businesses. This special issue delves into consumer behavior, business strategies, and future research avenues within the intersection of fashion and the metaverse. Key findings highlight consumer values guiding metaverse fashion consumption and the role of avatar resemblance in purchase intent. Firms leverage the metaverse for innovation through NFTs and immersive experiences. Distinct motivations guide luxury and fast fashion firms into the metaverse, where NFTs wield substantial influence over the fashion landscape. A stakeholder engagement framework facilitates navigation, and an industry-accepted definition of digital fashion categorises end- products. However, challenges such as psychological well-being, technology addiction, data privacy, and legal concerns must be addressed to ensure a safe and ethical metaverse experience for fashion consumers.
Abstract
The metaverse is transforming the fashion industry, offering novel consumer experiences and inventive prospects for businesses. This special issue delves into consumer behavior, business strategies, and future research avenues within the intersection of fashion and the metaverse. Key findings highlight consumer values guiding metaverse fashion consumption and the role of avatar resemblance in purchase intent. Firms leverage the metaverse for innovation through NFTs and immersive experiences. Distinct motivations guide luxury and fast fashion firms into the metaverse, where NFTs wield substantial influence over the fashion landscape. A stakeholder engagement framework facilitates navigation, and an industry-accepted definition of digital fashion categorises end- products. However, challenges such as psychological well-being, technology addiction, data privacy, and legal concerns must be addressed to ensure a safe and ethical metaverse experience for fashion consumers.
참고문헌 (21)
- Aiello, G., "Customers’ willingness to disclose personal information throughout the customer purchase journey in retailing: The role of perceived warmth", Journal of Retailing, 96(4), pp.490~506 (2020)[DOI]
- Bhatia, V., "Impact of fashion interest, materialism and internet addiction on e-compulsive buying behaviour of apparel", Journal of Global Fashion Marketing, 10(1), pp.66~80 (2019)[DOI]
- Chan, H. H. Y., "The adoption of digital fashion as an end product: A systematic literature review of research foci and future research agenda", Journal of Global Fashion Marketing, 15(1), pp.155~180 (2023)[DOI]
- Dwivedi, Y. K., "Metaverse marketing: How the metaverse will shape the future of consumer research and practice", Psychology & Marketing, 40(4), pp.750~776 (2023)[DOI]
- Etienne, E., "Perception of avatars nonverbal behaviors in virtual reality", Psychology & Marketing (2023)[DOI]
- Gordon, B. R., "Inefficiencies in digital advertising markets", Journal of Marketing, 85(1), pp.7~25 (2021)[DOI]
- Jiang, Q., "The metaverse experience in luxury brands", Asia Pacific Journal of Marketing & Logistics, 35(10), pp.2501~2520 (2023)[DOI]
- Kim, H. M., "Exploring the diffusion of digital fashion and influencers’ social roles in the metaverse: An analysis of Twitter hashtag networks", Internet Research (2023)[DOI]
- Kniazeva, M., "Why should I enter the metaverse? A comparison between fast-fashion brands’ and luxury fashion brands’ motivations", Journal of Global Fashion Marketing, 15(1), pp.62~89 (2023)[DOI]
- Liddell, H. D., "A Greek-English lexicon", Perseus Digital Library, ~ (1940)
- Mogaji, E., "Fashion marketing in the metaverse", Journal of Global Fashion Marketing, 15(1), pp.115~130 (2023)[DOI]
- Murtas, G., "Luxury fashion brands at the gates of the Web 3.0: An analysis of early experimentations with NFTs and the metaverse", Journal of Global Fashion Marketing, 15(1), pp.90~114 (2023)[DOI]
- Oh, S., "The effect of avatar self-integration on consumers’ behavioral intention in the metaverse", International Journal of Human–Computer Interaction, pp.1~14 (2023)[DOI]
- Park, J., "Examining self-congruence between user and avatar in purchasing behavior from the metaverse to the real world", Journal of Global Fashion Marketing, 15(1), pp.23~38 (2023)[DOI]
- Park, Y., "The perceived value of digital fashion product and purchase intention: The mediating role of the flow experience in metaverse platforms", Asia Pacific Journal of Marketing & Logistics, 35(11), pp.2645~2665 (2023)[DOI]
- Profumo, G., "Metaverse and the fashion industry: A systematic literature review", Journal of Global Fashion Marketing, 15(1), pp.131~154 (2023)[DOI]
- Russo, S. P., "Innovating value propositions in the fashion metaverse", Journal of Global Fashion Marketing, 15(1), pp.39~61 (2023)[DOI]
- Stephenson, N., "Snow crash" (1992), Bantam Books
- Venturini, A., "‘Fashioning’the metaverse: A qualitative study on consumers’ value and perceptions of digital fashion in virtual worlds", Journal of Global Fashion Marketing, 15(1), pp.6~22 (2023)[DOI]
- Wang, Y., "Augmented reality (AR) app use in the beauty product industry and consumer purchase intention", Asia Pacific Journal of Marketing & Logistics, 34(1), pp.110~131 (2022)[DOI]
- Yoo, K., "The merchants of meta: A research agenda to understand the future of retailing in the metaverse", Journal of Retailing, 99(2), pp.173~192 (2023)[DOI]