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Digital Fashion: A systematic literature review. A perspective on marketing and communication

Noris Alice|Nobile Tekila Harley|Kalbaska Nadzeya|Cantoni Lorenzo
한국마케팅과학회 (Korean Scholars of Marketing Science)|2021.01|Journal of Global Fashion Marketing|제12권 제1호|pp. 32-46|DOI 10.1080/20932685.2020.1835522

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fashion marketingfashion studiesfashion technologyDigital fashion时尚营销e-fashion数字时尚电子时尚时尚技术时尚研究
주제분류경영학

초록

Research in the overlapping area between Fashion and Information and Communication Technologies – hereafter referred to as “Digital Fashion” – is growing and attracting the interest of both academics and practitioners. However, due to the richness and heterogeneity of the involved fields, no map is already available of it. A systematic literature review was conducted in July 2019 utilizing the keywords “digital” and “fashion” in five research databases, including academic papers from 1998. This provided 491 relevant items for analysis. Three main categories to which those research papers belong to are identified: (i) Communication and Marketing (C&M); (ii) Design and Production (D&P); and (iii) Culture and Society (C&S). Each category includes two or three subcategories. This study provides an overview of the state of the art of digital fashion studies, with a focus on Communication and Marketing related research.

Abstract

Research in the overlapping area between Fashion and Information and Communication Technologies – hereafter referred to as “Digital Fashion” – is growing and attracting the interest of both academics and practitioners. However, due to the richness and heterogeneity of the involved fields, no map is already available of it. A systematic literature review was conducted in July 2019 utilizing the keywords “digital” and “fashion” in five research databases, including academic papers from 1998. This provided 491 relevant items for analysis. Three main categories to which those research papers belong to are identified: (i) Communication and Marketing (C&M); (ii) Design and Production (D&P); and (iii) Culture and Society (C&S). Each category includes two or three subcategories. This study provides an overview of the state of the art of digital fashion studies, with a focus on Communication and Marketing related research.

참고문헌 (66)

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