소셜 미디어 장과 리액션의 정동역학(情動力學) - 중국 동영상 사이트를 중심으로

Abstract

There has been a drastic change on the social media field in China after 2010. As the rapid popularization of smartphones and the increase of internet users, Chinese video sharing market also has grown rapidly. The Chinese video sharing service (a.k.a. video hosting service) companies, such as Youku(優酷)-Tudou(土豆), Iqiyi(愛奇藝)-PPS, Tencent Video(騰訊視頻), was able to be conglomerates by mergers and acquisitions under the Institutional and financial support of Chinese government for the last 4 years. It was not possible without the transformation of the media consumption from linear style to non-linear one, and without the affective and cultural practices of the young generation such as post-’80(八零後) and post-’90(九零後). This article explores the topology of the social media field, especially the video sharing service in contemporary China, and cultural-political meaning of the reaction of the users in terms of the affective dynamics between the agents on the multi-layered field.