문화혼종성 관점에서 본 중국 동영상 플랫폼 비리비리(bilibili)에 관한 고찰: 세배기(拜年紀)를 중심으로

Abstract

Bilibili is a video platform representing China that is called ‘China's YouTube’. In particular, corruption is highly supported by Generation Z in China, because it is based on ACG/Two-dimensional culture, a key cultural attribute favored by Generation Z in China that differentiates corruption from other video platforms. In addition, it can be evaluated because it has its own fusion-type interactive community properties as a mechanism called Tanmak. As such, corruption has gained independence as a video platform due to the influence of Niconico, a Japanese ACG fan video platform, during the early formation process in China. After that, corruption has grown into a national platform, including traditional Japanese culture and popular culture of older generations beyond ACG fan culture, and ‘Pay new year's call period’, a New Year's event for corruption, played an important role in the background. Therefore, this study newly revealed that the formation process of corruption corruption is inherent in the hybridity of ‘cultural acceptance’ that accepts other cultures and contents and ‘cultural convergence’ that creates independent content through fusion with self-culturalization through Homi K. Bhabha's theory of ‘cultural hybridity’. This can also have academic significance in verifying that the theory of ‘cultural hybridity’ is still valid in identifying global cultural movements and changes in the era of new media.