영화포스터의 영한 번역에서 여성의 시각적 변화 —발화의 주체에서 응시의 대상으로
The Visual Distortion of Women in Movie Poster Translation: From the Speaking Subject to the Object of Male Gaze
0
조회
0
다운로드
6
인용
0
참고문헌
키워드
초록
This study discusses how women are visually marginalized and undermined in translations of movie posters by examining three film posters and their translated counterparts: Bridget Jone’s Diary, I Don’t Know How She Does It, and Erin Brockovich. The images of women on posters are determined by how faithful the portrayal of their lives is. To analyze these images of women, this essay appropriates not only de Certeau’s two ways of reading text—‘seeing’ and ‘walking’—but also Kress and van Leeuwen’s visual grammar. The changes in these women’s images are explored in three categories: 1) from subject of utterance to the object of acquisition, 2) from the subject of thought to the actor as requested, and 3) from the subject of act to the object of gaze. Findings show that while the original American movie posters depict women by the way of ‘walking,’ Korean-translated posters reproduce women by ‘seeing’ in the distance. Therefore, the original movie posters show women’s independent and subjective images as dealing with economic, parenting and work-home life balance issues; in the translation process, however, those images are erased, and women are represented as passive and weak. By distorting women’s images, movie poster translation functions as an apparatus for revealing and strengthening the ideology of patriarchy.
Abstract
This study discusses how women are visually marginalized and undermined in translations of movie posters by examining three film posters and their translated counterparts: Bridget Jone’s Diary, I Don’t Know How She Does It, and Erin Brockovich. The images of women on posters are determined by how faithful the portrayal of their lives is. To analyze these images of women, this essay appropriates not only de Certeau’s two ways of reading text—‘seeing’ and ‘walking’—but also Kress and van Leeuwen’s visual grammar. The changes in these women’s images are explored in three categories: 1) from subject of utterance to the object of acquisition, 2) from the subject of thought to the actor as requested, and 3) from the subject of act to the object of gaze. Findings show that while the original American movie posters depict women by the way of ‘walking,’ Korean-translated posters reproduce women by ‘seeing’ in the distance. Therefore, the original movie posters show women’s independent and subjective images as dealing with economic, parenting and work-home life balance issues; in the translation process, however, those images are erased, and women are represented as passive and weak. By distorting women’s images, movie poster translation functions as an apparatus for revealing and strengthening the ideology of patriarchy.
참고문헌 (21)
- 김광철, "영화사전" (2004), media 2. 0
- 벤야민, 발터, "도시의 산책자" (2008), 새물결
- 신나안, "퀴어영화포스터 번역에서 퀴어코드의 이성애화", 통역과 번역, 20(3), pp.21~48 (2018), 한국통역번역학회[DOI]
- 이상빈, "광고이론에 기초한 국내 외화포스터의 명시화 유형 분석", 번역학연구, 16(3), pp.173~196 (2015), 한국번역학회[DOI]
- 이원희, "영화, 포스터 그리고 사람들" (2018), 지콜론북
- 이주리애, "한·일 영화 포스터의 제목 및 비주얼 고찰 -멜로·드라마 장르를 중심으로-", 통번역학연구, 18(3), pp.153~175 (2014), 통번역연구소[DOI]
- 초두리, 쇼히니, "페미니즘 영화이론" (2012), 앨피
- 홍지아, "TV드라마를 통해 재현된 여성의 몸 담론", 한국언론정보학보, 49(1), pp.122~143 (2010), 한국언론정보학회
- 황경아, "TV매체에 재현된 한국사회의 모성실천: 리얼 다큐멘터리 <수퍼맘 다이어리>의 슈퍼맘 노릇하기를 중심으로", 미디어, 젠더 & 문화, (19), pp.213~252 (2011), 한국여성커뮤니케이션학회
- Balazs, Bela, "Theory of The Film" (1952), Dennis Dobson
- Bassey, Kay, "Social Cognitive Theory of Gender Development and Differentiation", Psychological Review, 206(1), pp.676~713 (1999)
- Berger, John, "The Sense of Sight" (1985), Pantheon Books
- De Certeau, Michel, "The Practice of Everyday Life" (1984), University of California Press
- Ferris, Suzanne, "Chick Lit: The New Women’s Fiction" (2006), Routledge
- "Portrayal and Participation of Women in The Media" (1979)[URL]
- Goffman, Erving, "Gender Advertisement" (1976), Harper and Row
- Kress, Gunther, "Reading Images: The Grammar of Visual Design" (1996), Routledge
- "Study Finds Fewer Lead Roles for Women in Hollywood" (2015)[URL]
- "It’s a Man’s (Celluloid) World: On-Screen Representations of Female Characters in the Top 100 Films of 2014’" (2015)[URL]
- Mulvey, Laura, "Visual and Other Pleasures", pp.28~40 (1989), Palgrave Macmillan
- Valdés-Rodrígues, Cristina, "Globalization and Localization in Advertising Translation: a Love-Hate Relationship", Revista de Lenguas para Fines Especificos, 22(2), pp.130~153 (2016)