그래픽 디자인에서 한자 도형화의 표현 방법 연구 - 칸타이쿵, 알란 찬, 류샤오강, 비쉐펑의 포스터 디자인을 중심으로 -

Abstract

The graphical presentation of Chinese characters has both theoretical and practical significance. It is a special means of enriching the poster design of Chinese characters and applying the graphic language of Chinese characters reasonably. However, the existing theory and expressions are partial and less comprehensive and ignore the cultural features of the Chinese character art. As a result, no multi-perspective theoretical research has been conducted on the graphic design of Chinese characters in poster design. The purpose of this research is to combine the advantages and characteristics of Chinese characters and graphics, and with the view to providing clear and effective design methods for the design of the graphical presentation of Chinese characters while expanding the creative ideas in terms of the graphical presentation of Chinese characters. Therefore, the method of this research is to derive specific design methods from three designs with the graphic representation of Chinese characters, including the combination of Chinese characters, the combination of Chinese characters with graphics, and the omission of Chinese character strokes, by analyzing the works of four representative Chinese character poster designers, Kan Tai Keung, Alan Chan, Liu Xiaokang and Bi Xuefeng, as well as outstanding posters with the graphic representation of Chinese characters in recent years. Finally, the research results cover 12 specific design methods: 1) deconstruction and recombination of Chinese characters, 2) isomorphism and isomerism of Chinese characters, 3) combination of Chinese character and ink elements, 4) replacement of Chinese characters and graphics, 5) Chinese characters and graphics as elements of each other, 6) spatialization of Chinese characters, 7) positive and negative forms of Chinese characters, 8) joined-up writing of Chinese characters, 9) omission of Chinese character strokes, 10) graphic structure of Chinese characters, 11) overlapping and combination of Chinese characters, and 12) visual art presentation of Chinese characters. These design methods can maximize the function of conveying information in Chinese characters and enhance the applicability of the design with the graphical presentation of Chinese characters in posters. In addition, when using such research results, designers could choose the appropriate design method depending on their design subjects, further improving their design efficiency.