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모바일 간편결제시스템의 성공요인에 대한 연구: 정보시스템 성공모형을 중심으로

Study on Success Factors of Mobile Easy Payment System: Based on Information Success Model

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주제분류과학기술학

초록

모바일 간편결제시스템은 기존의 온라인 결제시스템보다 쉽고 빠른 결제방식으로 온라인 소비자로부터 각광받고 있다. 하지만 국내에서 선보인 모바일 간편결제시스템은 30여 종에 달하며, 이로인해 시장에서 경쟁우위를 갖기 위해 노력하고 있다. 본 연구의 목표는 사용자 측면에서 모바일 간편결제시스템 성공요인을 도출하고, 이를 통해 국내 모바일 간편결제시스템의 사용자 확보, 시장 활성화및 경제적 성장에 기여하는 것이다. 본 연구는 DeLone & McLean (2003)의 정보시스템 성공모형을바탕으로, 모바일 간편결제시스템의 성공요인을 실증적인 방법으로 탐구하고자 하였다. 실증분석을 위하여 설문조사를 수행하였으며, 수집된 표본 데이터를 이용하여 SEM 분석을 수행하였다. 분석 결과,모바일 간편결제시스템의 정보품질 및 시스템품질은 사용, 사용자 만족에 긍정적인 영향을 미치는 것으로 나타났으며, 사용 및 사용자 만족은 개인의 효익에 긍정적인 영향을 미치는 것으로 나타났다. 본연구는 실증분석 결과를 바탕으로, 학술적 시사점 및 실무적 시사점을 제시한다.

Abstract

With the spread of smart devices, the use of mobile easy payment system is increasing. In addition, today there are a number of mobile easy payment systems being launched. it is thereforeimportant to measure success of mobile easy payment system from user’s perspective. Thisresearch examined success factors of mobile easy payment system based on information systemssuccess model. This research provided the first empirical test of an adaptation of DeLone andMcLean’s IS success model in the context of mobile easy payment system. We employed six factorsof information quality, system quality, service quality, use, user satisfaction, Personal net benefit for research model based on literature reviews. Then, we conducted a survey and collected datafrom 215 users of mobile easy payment systems. We showed success factors for mobile easy paymentsystems though SEM analysis by collected data. In research results, we confirmed that informationquality and system quality has a positive influence on use and user satisfaction. We alsoshowed that use and user satisfaction has a positive influence on personal net benefit. Based onthis research results, we suggested academic implication and practical implication for success ofthe mobile easy payment system.

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