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e-서비스 품질의 결정요인이 고객만족 및 재구매 의도에 미치는 영향: e-Learning 사용자를 대상으로

The Effects of e-service quality determinants on customer satisfaction and repurchase intention with e-learning user

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참고문헌

주제분류경영학

초록

Abstract

The Effects of e-service quality determinants on customer satisfaction and repurchase intention implicate an effective e-service strategy for mangers This study suggests major determinants (i.e. core service, support service, and web design) of e-service quality and the experiential research is conducted in the field of e-learning. We find that these determinants influence on customer satisfaction, and repurchase intention is affected by customer satisfaction. Finally, strategic and managerial implications about e-service quality are discussed.

참고문헌 (54)

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