혼합감정을 소구하는 기부광고에 대한 소비자 평가 차이

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참고문헌 (101)

1. 김광수, "광고에서의 프레이밍 효과 : 예상 이론을 중심으로", 광고학 연구, 9(4), pp.193~212 (1998)
2. 김소현, "소비자의 사고방식이 제품선택을 변화시키다", 경영학연구, 45(3), pp.713~733 (2016), 한국경영학회[DOI]
3. 김지윤, "기부자의 무드 변화량과 조절초점이 기부의도에 미치는 효과", 문화산업연구, 17(1), pp.109~117 (2017), 한국문화산업학회
4. 박종철, "기부활동에 대한 자기중심적 동기가 기부의도에 미치는 영향: 행복감과 자긍심의 매개역할을 중심으로", 문화산업연구, 17(4), pp.19~23 (2017), 한국문화산업학회
5. 송시연, "선한 제품과 악한 제품 간 선택에 있어서 제품 배열이 미치는 효과", 마케팅연구, 27(1), pp.161~179 (2012), 한국마케팅학회
6. 송혜은, "혼합감정 기부광고에 대한 기부의도 차이에 관한 연구", 한국비영리연구, 17(2), pp.85~103 (2018), 한국비영리학회
7. 이승조, "점 수용과 긍·부정 프레이밍의 상호작용이 국제 기아 돕기 캠페인의 효과에 미치는 영향", 한국언론학보, 55(3), pp.153~178 (2011), 한국언론학회
8. 이온누리, "사람들은 왜 기부하는가?: 즐거움의 축적 vs. 죄책감의 해소", 상품학연구, 36(6), pp.145~151 (2018), 한국상품학회[DOI]
9. 이지현, "게임 이용자의 마인드셋이 유료아이템 구매의도에 미치는 영향: 경쟁심의 조절효과와 사회적 현존감의 매개효과를 중심으로", 소비자학연구, 30(4), pp.217~238 (2019), 한국소비자학회[DOI]
10. 이진용, "자아조절자원 및 해석수준이 공짜대안 선택에 미치는 영향", 아시아마케팅저널, 13(4), pp.55~76 (2012), 한국마케팅학회
11. 오민정, "기부수혜자와 기부자 특성의 상호작용을 통한 기부의도 효과에 관한 연구", 문화산업연구, 17(1), pp.19~27 (2017), 한국문화산업학회
12. 지준형, "광고로 인해 점화된 조절초점과 광고에서 제시된 제품속성 정보의 불일치성이 제품에 대한 소비자의 태도와 구매의도에 미치는 영향에 대한 연구", 한국광고홍보학보, 13(3), pp.417~447 (2011), 한국광고홍보학회
13. 주경희, "리브랜딩에 대한 소비자 평가에 관한 연구", 박사, 경영학과, pp.2013
14. 주경희, "크로스모델 광고에 대한 소비자 평가", 상품학연구, 33(4), pp.101~111 (2015), 한국상품학회[DOI]
15. 주경희, "감정 불일치가 인지적으로 불일치한 자극에 대한 평가에 미치는 영향", 문화산업연구, 17(1), pp.91~100 (2017), 한국문화산업학회
16. 주경희, "혼합감정 프레이밍에 대한 소비자 반응에 대한 연구", 문화산업연구, 17(3), pp.135~145 (2017), 한국문화산업학회
17. 주경희, "개인의 기부의도에 영향을 미치는 요인: 사회자본, 문화자본, 계층의식을 중심으로", 비즈니스융복합연구, 2(1), pp.39~44 (2017), 한국비즈니스학회[DOI]
18. 주경희, "마인드 셋과 조절초점에 따른 리브랜딩 효과 차이 연구", 상품학연구, 37(2), pp.9~19 (2019), 한국상품학회[DOI]
19. 주경희, "비전형적 성역할 광고에 대한 소비자 평가 차이", 상품학연구, 37(6), pp.203~213 (2019), 한국상품학회[DOI]
20. 주경희, "누가 모순어법을 사용한 광고 카피를 선호할까?", 상품학연구, 37(3), pp.33~42 (2019), 한국상품학회[DOI]
21. 최지은, "혼합감정광고에 대한 태도에 영향을 미치는 요인에 관한 연구:조절초점의 조절역할을 중심으로", 광고학연구, 24(4), pp.25~38 (2013), 한국광고학회
22. 최지은, "성별에 따른 혼합감정광고의 설득효과 차이", 광고연구, (101), pp.5~30 (2014), 한국광고홍보학회
23. 황은진, "소비자의 추상적 사고와 혼합감정으로 소구하는 광고가 제품의 혁신성 지각에 미치는 영향", 마케팅연구, 32(1), pp.85~118 (2017), 한국마케팅학회[DOI]
24. 허종호, "한정할인판매행사에서 가격할인율과 한정판매수량의 상대적 중요성: 조절초점성향과 마인드셋의 조절효과를 중심으로", 소비자학연구, 30(5), pp.1~23 (2019), 한국소비자학회[DOI]
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