경영학 관점으로 살펴본 고령소비자 연구의 빅데이터 분석
Big data Analysis of the Old-aged Consumer Research: The Management Perspective
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초록
본 연구는 1988년~2020년까지 진행된 경영학분야의 국내 고령 소비자를 대상으로 빅데이터 분석을 실시하였다. 구체적으로 초록에 ‘고령’, ‘베이비부머’, ‘실버제품’, ‘시니어제품’, ‘노인친화제품’, ‘간호식’, ‘개호식품’이 들어간 연구를 검색하였고, 총 158편의 논문을 대상으로 토픽모델링 방법을 사용하여 그동안 진행된 고령 소비자 연구의 흐름을 파악하였다. 이러한 토픽 모델 분석을 통해 5개의 토픽을 확인할 수 있었고 각 토픽별 세부 관심주제를 통해 고령 소비자 연구동향과 연구흐름을 명료하게 확인할 수 있었다. 토픽 1~5까지의 연구결과를 종합해보면 토픽1에서는 주로 고령 소비자에 대한 평생학습에 대한 연구가 주를 이루었으며, 토픽2에서는 고령인구의 급증으로 연금제도의 활성화에 대한 필요성과 국민연금, 퇴직연금, 주택연금 등에 대한 연구가 이루어지고 있었다. 토픽3에서는 인터넷의 사용량이 소득과 교육수준이 높을수록 높아지고 있으며 세대별로 그 차이를 구분하고 있었다. 토픽4에서는 고용서비스, 고령친화산업 서비스, 요양, 여가 서비스 등 고령소비자들을 위한 구체적이고 실질적인 제도마련의 필요성을 제시하고 있다. 마지막으로 토픽5에서는 소비 중에서도 가치를 중요하게 생각하며 그중에서도 사회적 가치를 고려하는 소비를 하는 것으로 나타났다.
Abstract
This study conducted big data analysis on domestic old aged consumer studies in the field of business administration conducted from 1988 to 2020. Specifically, we searched for studies that included 'old age', 'baby boomer', 'silver product', 'senior product', 'elderly friendly product', 'nursing food', and 'care food' in the abstract and total 158 papers. The research trend was identified using the topic modeling method. Through this topic model analysis, it was possible to identify 5 topics, and through the detailed topics of interest for each topic, it was possible to clearly identify the old aged consumer research trend and research flow. In summary, the research results from topics 1 to 5 mainly focused on research on lifelong learning for old aged consumer in Topic 1, and in Topic 2 the need for the activation of the pension system, the national pension, and the retirement pension, housing pension plan due to the rapid increase of the elderly population. In Topic 3, the usage of the Internet is getting higher as income and education level are higher. Topic 4 suggests the need for concrete and practical institutional arrangements for the old aged consumer , such as employment services, aged-friendly industrial services, nursing care, and leisure services. Lastly, in topic 5 it was shown that value is important among consumption, and social value is considered among them.
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