공유가치창출 측정을 위한 척도개발 연구

Abstract

Despite the importance of developing scales related to the shared value creation by an entity, the concepts of composition (measurements) for creating shared values were not clearly presented, both nationally and externally. Therefore, the researchers want to present three dimensions of shared value creation as economic value, social value and cooperative value, and develop measurement questions with clear conceptual definitions for these three dimensions. In the meantime, the concept of creating shared values has been presented by various researchers, but there has been a lack of empirical research on model suggestion because the measurement questions have not been clearly presented. Thus, this study conducted a focus-group interview (FGI) with a group of experts and developed a scale that fits the domestic situation. The newly proposed measures for shared value generation activities in this study are as follows. First of all, economic value presented five things: 'economic performance-generating efforts', 'efforts to enhance corporate competitiveness', 'efforts to improve product and service quality', 'national economic development contribution' and 'reasonable price service provision'. Social values were presented as 'contributions to the development of the community', 'efforts to solve problems in the community', 'efforts to prevent fair competition and unfair practices', 'social contribution activities' and 'practicing ethical management'. Finally, the cooperative value presented five things: 'Efforts to identify community needs', 'Efforts to build and maintain cooperative partnerships', 'Efforts to create cooperative values with other companies' and 'Promoting cooperative projects with local communities and various institutions'. The results of this study are expected to suggest the importance of creating shared value to domestic companies, especially in practical activities with a conceptual understanding of shared value creation.