A Study on Measures to Enhance City Brand Value in Ansan: Focusing on Transportation and Tourism Policies
0
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
This study has been conducted focusing on transportation and tourism policies to explore ways to enhance the city brand value of Ansan City. In order to achieve the purpose of this study, rather than discussing the future vision or grand policies according to the city brand value enhancement plan of Ansan City, it was done in the form of analyzing current policies and finding and describing viable alternatives. The result is as follows. First, in terms of transportation, while Ansan City is still building a wide-area transportation network, new transportation methods such as monorails, amphibious buses, and urban railroads must be introduced. Second, in terms of tourism, in order to meet the increasing demand for marine leisure tourism in Ansan, the city of Ansan will create an infrastructure for marine leisure tourism and include marine healing, marina, underwater leisure, etc. It is suggested that the core new industry of marine tourism should be fostered, and the urban regeneration project currently being promoted should be reborn as a city that harmonizes with culture and history, strengthening the image of Ansan city and revitalizing urban tourism business.
Abstract
This study has been conducted focusing on transportation and tourism policies to explore ways to enhance the city brand value of Ansan City. In order to achieve the purpose of this study, rather than discussing the future vision or grand policies according to the city brand value enhancement plan of Ansan City, it was done in the form of analyzing current policies and finding and describing viable alternatives. The result is as follows. First, in terms of transportation, while Ansan City is still building a wide-area transportation network, new transportation methods such as monorails, amphibious buses, and urban railroads must be introduced. Second, in terms of tourism, in order to meet the increasing demand for marine leisure tourism in Ansan, the city of Ansan will create an infrastructure for marine leisure tourism and include marine healing, marina, underwater leisure, etc. It is suggested that the core new industry of marine tourism should be fostered, and the urban regeneration project currently being promoted should be reborn as a city that harmonizes with culture and history, strengthening the image of Ansan city and revitalizing urban tourism business.
참고문헌 (20)
- Ansan City Hall, "2030 Ansan City Landscape Planning Service", pp.1~233 (2019), Gyeongho Engineering Co., Ltd. Architecture Office
- 2030 Ansan Vision Comprehensive Development Plan, "Ansan City Hall", 1~778 (2020)
- "The General Status of Ansan" (2021)[URL]
- Seoul Metropolitan City Brand Value Improvement Strategy Direction, "Ban, J. H.", Seoul Research Institute, 9~ (2015)
- "The Definition of City" (2021)[URL]
- Gyeonggi Research Institute, "Ansan City Regional Development Strategy Research", The Journal of Korean Policy Studies, 2017(100), pp.1~604 (2017)
- 구자룡, "도시브랜드 자산의 평가와 지수화에 관한 연구", 생산성연구: 국제융합학술지, 22(3), pp.177~205 (2008), 한국생산성학회[DOI]
- Kavaratzis, M., "City Branding : an Effective Assertion of Identity or a Transitory Marketing Trick?", Tijdschrift voor economische en sociale geografie, 96(5), pp.506~514 (2005)
- 김형길, "제주의 도시브랜드자산 형성 과정에 관한 연구", 로고스경영연구, 10(4), pp.29~48 (2012), 한국로고스경영학회
- Kotler, P., "Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations" (1993), Free Press
- Lee, J. S, "A Study on the Characteristics of Urban Marketing according to the Type of Urban Brand Development", Urban Administration Journal, 21(3), pp.157~158 (2008)
- Lee, K. J., "A Study on Urban Development in Ansan: Expanding the Wide Area Transportation Infrastructure", master, pp.2021
- Lee, S. J., "Communication Design System to Revitalize Urban Brands Research: Focusing on Urban Brand Design in Seoul", Ph. D., pp.2017
- Moilanen, T., "How to Brand Nations, Cities and Destinations" (2009), Palgrave Macmillan
- Nickerson, N. P., "Branding a State from Features to Positioning: Making it Simple?", Journal of Vacation Marketing, 5(3), pp.217~226 (1999)
- "The definition of Brand" (2021)[URL]
- Park, C. G., "In-depth Research on Effective Urban Brand Creation Strategies by Building Urban Brand Assets and Strengthening Assets", Ph. D., pp.2016
- Park, S. H., "A Study on the Type and Meaning Analysis of Symbols in Urban Brands", Ph. D., pp.2016
- The National Territory Newspaper, "Ansan City's 5 Highways and 6 Railway", Beneficiary of Grand City Signature Tower, ~ (2020)
- Yoo, I., "Research on the Strategies for Urban Brand Value Recognition and Identity Development", Ph. D, pp.2017