전환비용과 공급사슬 성과
Switching Cost and Supply Chain Performance
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초록
본 연구는 지속적으로 거래하고 있는 공급사가 있으며, 공급사슬 위치가 2차 이하(예: 제조업체, 1차 공급자, 2차 공급자)인 국내 중소 제조기업을 대상으로 연구를 진행하였다. 구매사가 인지한 공급사에 대한 전환비용과 구매사의 운영성과의 영향력의 관계에 공급사 통합의 매개효과와 이러한 매개효과의 관계에 구매사가 인지한 공급사의 기회주의적 행동의 조절효과와 산업 경쟁강도의 재조절효과 즉, 조절된 조절된 매개효과 모형(Moderated Moderated Mediation Model)을 분석하였다. 분석결과는 다음과 같다. 첫째, 구매사가 인식한 공급사에 대한 높은 전환비용은 공급사 통합과 운영성과에 긍정적인 영향력이 있음을 실증적으로 확인할 수 있었다. 둘째, 공급사 통합이 전환비용과 운영성과의 관계를 긍정적으로 매개하는 역할이 존재함도 확인할 수 있었다. 셋째, 공급사의 기회주의적 행동이 증가한다고 구매사가 인지하는 경우, 전환비용과 공급사 통합, 전환비용과 운영성과의 긍정적인 영향력의 관계가 강화됨을 실증적으로 확인할 수 있었다. 넷째, 산업 경쟁강도에 따라, 기회주의가 전환비용과 공급사통합, 전환비용과 운영성과에 미치는 긍정적인 조절효과는 약해짐을 확인할 수 있었다. 다섯째, 구매사가 인지한 공급사의 기회주의적 행동이 증가하면, 전환비용이 공급사 통합을 통해 운영성과에 미치는 양의 간접효과가 커지는 조절된 매개효과가 있음을 확인할 수 있었다. 마지막으로, 산업 경쟁강도가 강해지면, 기회주의의 조절된 매개효과가 약해지는 조절된 조절된 매개효과는 존재하지 않았다. 본 연구의 분석결과는 공급자 관계관리 및 공급사슬 위험관리 분야에 대한 학문적 기여와 함께 기업의 경영진들에게 실무적 시사점을 제공한다.
Abstract
This study was conducted on small and medium-sized domestic manufacturing companies that have continuously traded suppliers and whose supply chain location is less than or equal to secondary (e.g., manufacturers, primary suppliers, and secondary suppliers). First, the mediating effect of supplier integration was analyzed on the relationship between the switching cost to the supplier recognized by the buyer and the influence of the buyer's operational performance. The moderating effect of the opportunistic behavior of the supplier perceived by the buying firms and the re-moderating effect of the intensity of industrial competition were analyzed in the relationship of the previous mediating effect. Namely, we analyzed moderated moderated mediation model. The results are as follows. First, buyers' perceived high switching costs to suppliers had a positive impact on supplier integration and operational performance. Second, supplier integration positively mediated the relationship between switching costs and operational performance. Third, buyer perceptions of increased supplier opportunistic behavior strengthened the positive influence of switching costs on supplier integration and switching costs on operational performance. Fourth, the positive moderating effects of opportunism on switching costs and supplier integration and switching costs and operational performance were weakened by the competition intensity. Fifth, there was a moderated mediating effect of increased buyer-perceived supplier opportunistic behavior on the positive indirect effects of switching costs on operational performance through supplier integration. Finally, there was no moderated moderated mediation effect of opportunism as competition intensity increased. The analysis results of this study provide practical implications for corporate management along with academic contributions to supplier relationship management and supply chain risk management.
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