봄철관광지 선택속성이 만족도와 추천의도 및 재방문에 미치는 영향
The Impact of Selection Attributes of Spring Season Tourist Site on Tourist’s Satisfaction, Intention of Recommendation and Revisiting
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This study carried out an empirical analysis on spring season tourists who had experience in visiting 11 tourist sites during the spring season. Through previous studies, factors related to selection attribute were derived and their relationship with selection attribute were verified. Also, the correlation between factors related to selection attribute and overall satisfaction (revisiting and intention of recommendation) was verified along with a hypothesis for the verified study model. The selection attributes of tourist site were classified into 4 different kinds of factors. The 4 classified factors were, rest and leisure, culture experience, scenery and service, and the surrounding tourist sites The verification of the study model resulted in showing that every factor except surrounding tourist sites has a positive relationship with satisfaction. Also, the multiple and simple regression displayed a positive relationship between satisfaction and revisiting and intention of recommendation. Lastly, from the frequency analysis on preference of spring season tourist site, Yunjongro in Seoul, Gyeongpodae in Gangreung and Gunhangje in Gunsan appeared to be the most preferred sites. Also, in the preferred tourist site survey based on actual experience, Yunjongro in Seoul, Gyeongpodae in Gangreung and Hadonghwagae-Ssanggyesa legion ranked as the best tourist sites for spring season. The source of information when choosing tourist sites for spring appeared to be in the following order; peer, friend, TV, Radio and Internet. It is likely to assume that the satisfied group gave a positive influence to other groups. Lastly, this study suggests that according to the market view, the development of various traveling courses are closely related to the local festival and adventurous mountain hiking route for young travelers.
Abstract
This study carried out an empirical analysis on spring season tourists who had experience in visiting 11 tourist sites during the spring season. Through previous studies, factors related to selection attribute were derived and their relationship with selection attribute were verified. Also, the correlation between factors related to selection attribute and overall satisfaction (revisiting and intention of recommendation) was verified along with a hypothesis for the verified study model. The selection attributes of tourist site were classified into 4 different kinds of factors. The 4 classified factors were, rest and leisure, culture experience, scenery and service, and the surrounding tourist sites The verification of the study model resulted in showing that every factor except surrounding tourist sites has a positive relationship with satisfaction. Also, the multiple and simple regression displayed a positive relationship between satisfaction and revisiting and intention of recommendation. Lastly, from the frequency analysis on preference of spring season tourist site, Yunjongro in Seoul, Gyeongpodae in Gangreung and Gunhangje in Gunsan appeared to be the most preferred sites. Also, in the preferred tourist site survey based on actual experience, Yunjongro in Seoul, Gyeongpodae in Gangreung and Hadonghwagae-Ssanggyesa legion ranked as the best tourist sites for spring season. The source of information when choosing tourist sites for spring appeared to be in the following order; peer, friend, TV, Radio and Internet. It is likely to assume that the satisfied group gave a positive influence to other groups. Lastly, this study suggests that according to the market view, the development of various traveling courses are closely related to the local festival and adventurous mountain hiking route for young travelers.
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