신안군 비금도와 도초도 섬초(시금치) 소비실태와 유통개선 방안

Abstract

The Sumcho(spinach of island) in Sinangun is famous for its good taste and nutrition among winter vegetables. This study deals with ways improving marketing and consumption of the Sumcho in Sinangun. More than 90% of the marketing channels of the Sumcho is carried through The Agricultural Cooperatives's bulk packages. The main cause of consumers' preference of the Sumcho is its sweeter taste and smell than the products of other areas. Actually 42.8% of them prefer the Sumcho because of its cheap price, 23.0% better taste and smell, 16.0% convenient small packages and binding. Total revenue, management cost and prices of the Sumcho have increased 3.7 times, 2.9 times and 5.3 times for last 19 years. But its production and the labour input has increased for last 19 years. We should diversify the marketing channel and improve the brand of the Sumcho, and especially differentiate the spinach's qualities. To lower production cost, it's necessary to increase cultivating areas and mechanization of harvest and cleaning works. And it's also important to develop new species and employ environmentally friendly agricultural systems.