농촌관광지 선택속성이 만족도와 재방문 및 추천의도에 미치는 영향
The Effect of the Selection Attributes for Rural Tourism and Its Satisfaction, Revisiting Opportunity and Recommendation
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Abstract
This study has verified and analyzed the relationship between selection attributes and their satisfaction of experiential revisiting opportunity and recommendation activity of rural tourism. That is, the model of study has been established and verified that the main factors such as experience, facilities, management, and motive have an effect on the whole range of satisfaction as well as on the revisiting opportunities and the design of recommendation according to high satisfaction. As a result, the main causes of experience and facilities can be seen affect the whole range of satisfaction, and the fact that, according opportunities as well as the design of recommendation can be also influenced has been verified.
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