관광객의 만족도ㆍ추천의도에 영향을 미치는 여행상품 선택속성에 관한 연구－유럽지역 방문 관광객을 중심으로－
A Study about Choosing Attributes which affects the SatisfactionㆍRecommendation of Tourist－Specifically based on Package Tourist toward Europe－
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초록
The purpose of this research provides the advanced proposal for planning & sales of out-bound package tour with the analysis on relationship of choosing attributesㆍsatisfactionㆍrecommendation about out-bound package tourist. The research method is used survey method about tourist of europe package tour. These are the result of multiple regression analysis of this research. First, 5 choosing attributes of package tour including attraction of tour place are affected satisfaction of tourists. Second, 4 choosing attributes of package tour including expertise of tour leader and satisfaction factor are affected recommendation of package tour. Third, 4 choosing attributes of package tour including diverse information of internet web-site and satisfaction factor & recommendation factor are affected recommendation of package tour agency. And finally based on this result of analysis, this research provides for the 5 advanced proposal of out-bound package tour and package tour agencies.
Abstract
The purpose of this research provides the advanced proposal for planning & sales of out-bound package tour with the analysis on relationship of choosing attributesㆍsatisfactionㆍrecommendation about out-bound package tourist. The research method is used survey method about tourist of europe package tour. These are the result of multiple regression analysis of this research. First, 5 choosing attributes of package tour including attraction of tour place are affected satisfaction of tourists. Second, 4 choosing attributes of package tour including expertise of tour leader and satisfaction factor are affected recommendation of package tour. Third, 4 choosing attributes of package tour including diverse information of internet web-site and satisfaction factor & recommendation factor are affected recommendation of package tour agency. And finally based on this result of analysis, this research provides for the 5 advanced proposal of out-bound package tour and package tour agencies.
참고문헌 (33)
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